Best real estate lead follow-up tools
CRM and automated drip follow-up for real estate agents and teams, compared on what each vendor actually publishes.
Follow Up Boss wins on price transparency and fit for an agent who already has a lead source and a website: it publishes a real per-user rate and is explicitly built as a CRM layer, not a bundled website or IDX product. BoldTrail wins instead for a brokerage that wants a website, IDX and CRM bundled into one platform, though nothing about its price is public.
The short answer
- Follow Up Boss's Grow tier is $69/user/month monthly ($58/user/month annually); its Pro tier is a flat $499/month including 10 users ($49/month per additional user), per followupboss.com/pricing.
- kvCORE has been succeeded by BoldTrail; the old kvcore.com/pricing page is a dead 404, and insiderealestate.com/kvcore/ now redirects permanently to boldtrail.com, which publishes no pricing figure on any of its four tiers.
- Lofty (formerly Chime) publishes no pricing across its four named tiers, Agent, Team, Broker and Enterprise; every tier says 'Request Pricing' with no dollar figure disclosed, per lofty.com/pricing.
Real estate lead follow-up tools compared
| Tool | Starting price | Website/IDX included? | Integrations | Best for | Not for |
|---|---|---|---|---|---|
| Follow Up Boss | $69/user/mo (Grow, monthly) | No, explicitly a CRM layer, no website or IDX builder | 250+ integrations claimed; Zapier and calendar/email sync | An agent who already has a website and lead source, wanting a CRM to run follow-up | An agent wanting a bundled website and IDX in the same subscription |
| BoldTrail (formerly kvCORE) | Pricing on request | Yes, IDX websites named on its own site | Add-on marketplace (PropertyBoost, Success Assurance); QuickBooks for back office | A brokerage wanting a bundled website, CRM and back-office platform | A solo agent wanting self-serve pricing without a sales call |
| Lofty | Pricing on request | Yes, IDX website feature listed | Google/Outlook calendar and email sync confirmed; no Zapier found | A team wanting AI lead scoring and marketing automation bundled in | A buyer wanting any published number across its four tiers |
Figures checked on followupboss.com/pricing, boldtrail.com/platform and lofty.com/pricing, September 2026. Sierra Interactive was evaluated but excluded: every URL attempted on its own site returned an access error and its pricing status could not be independently verified.
How the three differ in practice
Follow Up Boss
Built deliberately as an integration-first CRM rather than an all-in-one platform, with automated drip campaigns, lead routing and, at higher tiers, AI-generated smart summaries and predictive lead prioritization. Its Pro and Platform tiers bundle a flat monthly rate with a set number of included users before per-seat overage kicks in, which is unusually transparent for this category. Not for: an agent who wants a website and IDX listings bundled into the same product rather than sourced separately.
BoldTrail
The successor brand to kvCORE, positioned around a 'Smart CRM' with behavioral-trigger marketing automation, listing alerts and market reports, sold with an add-on marketplace for extra capability. Its copy leans toward broker and team back-office needs rather than a solo agent's simpler CRM requirement, and nothing about pricing is self-serve. Not for: a solo agent wanting to see a number before engaging a sales conversation.
Lofty
Structures itself across four named tiers, Agent, Team, Broker and Enterprise, with a basic dialer included at the base tier and a Power Dialer available as an add-on, plus AI lead scoring and 'Smart Plans' marketing automation for drip follow-up. SSO and white-labeling are reserved for the Broker tier and above. Not for: a buyer wanting cost transparency before committing to a demo across any of its four tiers.
When none of these is the answer
A newer agent with only a handful of active leads and no team to coordinate does not need a dedicated real estate CRM with drip automation and lead routing; a simple spreadsheet or a general-purpose CRM's free tier tracks that pipeline without the per-user cost these tools assume from day one.
SalesCrew is not included in the ranking above because it has no MLS or IDX integration and no real-estate-specific lead-routing logic; those are the job of a dedicated real estate CRM, not a general one. A team running a broader business alongside real estate referrals, an agency or a multi-line operation, is the more likely fit for SalesCrew, not a single-line residential agent choosing among the three above.
Questions
- Is kvCORE still a product I can buy?
- The kvCORE brand has been succeeded by BoldTrail; Insider Real Estate's own kvCORE page permanently redirects to boldtrail.com, where the headline describes BoldTrail as 'the next generation of kvCORE.' Treat any current comparison as being about BoldTrail, not a still-sold kvCORE product.
- Which of these publishes a real price?
- Only Follow Up Boss, among the three checked here. Its Grow tier is $69/user/month monthly ($58/user/month annually), and its Pro tier is a flat $499/month including 10 users. BoldTrail and Lofty both require a sales conversation before any number appears.
- Do any of these include a website or IDX listings?
- Follow Up Boss explicitly positions itself as an 'open OS' layer without a website builder or IDX functionality of its own, meant to pair with a separate lead-gen or website product. BoldTrail and Lofty both reference IDX websites as part of their platform on their own marketing pages.
- Is any of these built for a solo agent versus a team?
- Follow Up Boss scales cleanly from a single user upward with per-user pricing. BoldTrail's and Lofty's public messaging leans toward brokers and teams, with broker- and team-oriented terms like 'front and back office' and multi-tier structures (Agent, Team, Broker, Enterprise) that suggest a solo agent may be paying for capacity they don't use.