Best real estate lead follow-up tools
CRM and drip follow-up for real estate agents and teams, compared on what each vendor posts about price and features.
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Follow Up Boss wins on open pricing and fit for an agent who already has a lead source and a website. It posts a real rate per user and is built as a CRM layer, not a bundled website or IDX product. BoldTrail wins for a brokerage that wants a website, IDX and CRM in one platform, though its price isn't public.
The short answer
- Follow Up Boss's Grow tier is $69/user/month monthly ($58/user/month annually); its Pro tier is a flat $499/month including 10 users ($49/month per additional user), per followupboss.com/pricing.
- BoldTrail has replaced kvCORE. The old kvcore.com/pricing page is a dead 404, and insiderealestate.com/kvcore/ now sends you to boldtrail.com for good. BoldTrail posts no price on any of its four tiers.
- Lofty (formerly Chime) posts no price on its four tiers: Agent, Team, Broker and Enterprise. Every tier says 'Request Pricing' with no dollar figure, per lofty.com/pricing.
Real estate lead follow-up tools compared
| Tool | Starting price | Website/IDX included? | Integrations | Best for | Not for |
|---|---|---|---|---|---|
| Follow Up Boss | $69/user/mo (Grow, monthly) | No; a CRM layer, with no website or IDX builder | 250+ integrations claimed; Zapier and calendar/email sync | An agent who already has a website and lead source and wants a CRM to run follow-up | An agent who wants a website and IDX in the same plan |
| BoldTrail (formerly kvCORE) | Pricing on request | Yes, IDX websites named on its own site | Add-on marketplace (PropertyBoost, Success Assurance); QuickBooks for back office | A brokerage that wants website, CRM and back office in one platform | A solo agent who wants a posted price without a sales call |
| Lofty | Pricing on request | Yes, IDX website feature listed | Google/Outlook calendar and email sync confirmed; no Zapier found | A team that wants AI lead scoring and drip marketing bundled in | A buyer who wants a posted price on any of its four tiers |
Figures checked on followupboss.com/pricing, boldtrail.com/platform and lofty.com/pricing, September 2026. Sierra Interactive was evaluated but excluded: every URL attempted on its own site returned an access error and its pricing status could not be independently verified.
How the three differ in practice
Follow Up Boss
Built on purpose as a CRM that plugs into other tools, not an all-in-one platform. It has drip campaigns, lead routing and, at higher tiers, AI summaries and lead ranking. Its Pro and Platform tiers pair a flat monthly rate with a set number of users before per-seat charges start, which is rare openness in this field. Not for: an agent who wants a website and IDX listings in the same product.
BoldTrail
The brand that replaced kvCORE. It pitches a CRM with marketing that fires on what a lead does, plus listing alerts and market reports, and an add-on marketplace for more. Its copy leans toward broker and team back-office needs, not a solo agent's simpler CRM, and no price is self-serve. Not for: a solo agent who wants to see a number before a sales call.
Lofty
Sold in four tiers: Agent, Team, Broker and Enterprise. A basic dialer comes with the base tier and a Power Dialer is an add-on. It adds AI lead scoring and drip plans for follow-up. SSO and white-label start at the Broker tier. Not for: a buyer who wants to see costs before a demo on any of its four tiers.
How to choose
Choose Follow Up Boss if you already have a website and lead source and want a CRM with a posted price, from $69 a user. Choose BoldTrail if you run a brokerage and want website, IDX and back office in one platform. Choose Lofty if your team wants AI lead scoring and a dialer bundled in.
Disclosure: SalesCrew is our product. It fits a team running a wider business next to real estate referrals, such as an agency or a firm with several lines, with unlimited seats on every tier. It works beside the real estate tools above, which hold MLS and IDX.
Questions
- Is kvCORE still a product I can buy?
- BoldTrail has replaced the kvCORE brand. Insider Real Estate's own kvCORE page now sends you to boldtrail.com for good, where the headline calls BoldTrail 'the next generation of kvCORE.' So any current comparison is about BoldTrail.
- Which of these publishes a real price?
- Only Follow Up Boss, of the three we checked. Its Grow tier is $69/user/month monthly ($58/user/month yearly), and its Pro tier is a flat $499/month with 10 users. BoldTrail and Lofty both need a sales call before you see a number.
- Do any of these include a website or IDX listings?
- Follow Up Boss calls itself an 'open OS' layer with no site builder or IDX of its own. It's meant to pair with a separate lead source or website. BoldTrail and Lofty both list IDX websites as part of their platform on their own pages.
- Is any of these built for a solo agent versus a team?
- Follow Up Boss grows cleanly from one user up, with a price per user. BoldTrail and Lofty pitch mostly to brokers and teams. They use terms like 'front and back office' and tiers such as Agent, Team, Broker and Enterprise, so a solo agent may pay for room they don't use.