Answer what a lead costs by channel without opening six dashboards

Six collectors run on a daily schedule and write into marketing tables in your instance. Google Analytics 4 and PostHog give you sessions and behaviour. Search Console and Bing give you the query and page data behind organic traffic. Google Ads and Meta Ads give you spend, clicks and conversions. None of them are a live embed of somebody else's dashboard: the rows land in your database, so you can join them to a deal.

The Marketing page renders that in three views. The explorer is a drill-down over the collected data, shaped like a search console report: pick a dimension, filter, and see the trend. The niche scoreboard compares each segment of your business against a target you set, so a monthly review reads as a list of what is above and below the line rather than a wall of charts. Channel economics puts the spend beside the leads and deals that came from it, and the KPI scorecard rolls it up. Everything is exportable.

What it does not do is manage ads. There is no budget field, no bid editor and no pause button pointing at an ad account. That is the human-only class in the policy table: spend and anything outside the CRM never move on their own, and there is no mode that changes it. Read-only collection plus your pipeline is the useful half; the risky half stays in the ad platform where a person can be held responsible for it.

The MCP twins make the whole module answerable in a chat window. marketing_kpis returns the scorecard, marketing_timeseries the trend, marketing_breakdown the split by dimension, marketing_pages the page-level view, marketing_query_moves the queries that shifted, marketing_paid_organic the paid-versus-organic picture, and marketing_niche_scoreboard the scoreboard with its targets, which you set with marketing_niche_targets_set. marketing_freshness tells you how current each collector is before you trust an answer, and channel_economics ties spend to pipeline.