Best mortgage lead management software
Loan origination and lead nurture tools for a mortgage broker or lender, compared on what each vendor publishes.
Arive wins on price transparency. It is the only one of the three with a real, published rate card, even though the two-seat-type, three-tier, two-billing-term structure takes work to parse. Surefire and Encompass both require a sales conversation before any number appears. Encompass's own site could not be independently verified for this review at all.
The short answer
- Arive's Core tier is $59.99/month per Originator Seat ($49.99 annually) plus $24.99/month per Support Seat ($19.99 annually). Its Pro tier runs $79.99/month per Originator Seat with Zapier included, unlike Core, per arive.com/pricing.
- Surefire prices by organization size rather than a published rate. It scales from an individual broker up to firms of 1,000+ users, with no dollar figure disclosed anywhere on its site, per topofmind.com/pricing.
- Encompass's own pricing and product pages (icemortgagetechnology.com, mortgagetech.ice.com) returned an access error on every path checked. Nothing about its current pricing, seats or features could be verified from the vendor's own site for this comparison.
Mortgage lead management tools compared
| Tool | Starting price | Seats | API/integrations | Best for | Not for |
|---|---|---|---|---|---|
| Arive | $59.99/mo per Originator Seat (Core, monthly) | Two seat types (Originator, Support), priced separately | Zapier on Pro and Non-Del tiers only, not Core | A broker who wants transparent, self-serve pricing without a sales call | A team that wants Zapier integration on the cheapest tier |
| Surefire | Pricing on request | Scales by organization size, not disclosed per-seat | Not detailed on the pricing page | A larger firm negotiating a scoped enterprise deployment | A broker wanting a real number without a sales conversation |
| Encompass | Could not verify | Could not verify | Could not verify | A large lender already evaluating major loan origination systems through a formal process | A buyer wanting to verify claims against the vendor's own published pricing |
Figures checked on arive.com/pricing and topofmind.com/pricing, September 2026. ICE Mortgage Technology's Encompass pages (icemortgagetechnology.com, mortgagetech.ice.com) returned an access error on every path attempted; its row above reflects only what could not be verified, not an assumption about pricing or features. Jungo is omitted: the domain historically associated with this mortgage CRM now hosts an unrelated company, and no current, verifiable successor page was found.
How the three differ in practice
Arive
A full loan origination and point-of-sale system with a rate engine, dual underwriting system (AUS) support, a realtor-facing portal and built-in NMLS call reporting. Its pricing is public, which is rare in this category. The two seat types across three tiers and two billing terms create real friction for a buyer trying to budget quickly without stepping through the full table. Not for: a broker who wants a single flat per-seat number rather than a matrix to work through.
Surefire
Marketed at the marketing-and-nurture side of mortgage lead management rather than as a full loan origination system on its own. Pricing scales entirely with the size of the group using it, from a solo broker to a firm of over 1,000 users. None of that is disclosed as a number without engaging sales directly. Not for: a smaller shop wanting to compare a rough number before a sales conversation.
Encompass
Widely known in the mortgage industry as a major loan origination platform used by large lenders, whatever this review could verify on its current site. Its own pricing and product pages could not be accessed for this comparison. No specific claim about its cost, seat model or current feature set is made here. Not for: a buyer trying to compare Encompass's stated pricing against Arive or Surefire today. That comparison is not possible from public information right now.
When none of these is the answer
A single loan officer closing a handful of deals a month, without a team to coordinate, does not need a dedicated lead management platform. A plain CRM or even a well-organized spreadsheet tracks that pipeline without the seat-based cost these tools are built around.
SalesCrew is not included in the ranking above. It does not originate loans, run an automated underwriting system or handle NMLS call reporting. Those stay in a dedicated mortgage system, not a general CRM. Where SalesCrew is relevant is the marketing and referral pipeline feeding a loan officer before a file exists in the origination system. That is a separate job sitting beside one of the tools above, not a replacement for any of them.
Questions
- What's the real cost of Arive, given its pricing looks complicated?
- Arive prices by two seat types, Originator and Support, across three tiers and two billing terms. That produces 12 different numbers on one pricing page. Its Core tier starts at $59.99/month per Originator Seat ($49.99 billed annually) plus $24.99/month per Support Seat, per arive.com/pricing.
- Why isn't Jungo included in this comparison?
- The domain historically linked to the mortgage CRM Jungo, built on Salesforce, now hosts an unrelated fleet-safety telematics company. There is no reference to mortgage, Salesforce or CRM software anywhere on the site. Rather than guess at a rebrand or successor product, Jungo is left out of this comparison until its current status can be verified.
- Can I see Encompass's pricing anywhere?
- Not from its own site. ICE Mortgage Technology's Encompass pages returned an access error on every path checked. No pricing, seat model or feature detail from the vendor's own site could be verified for this comparison. Encompass is widely known as a major loan origination system regardless.
- How does Surefire price its software?
- By organization size rather than a flat per-seat rate. Its own site states pricing depends 'primarily on the size of the group that will be using the software.' It scales from an individual broker up through firms with 1,000 or more users, with no dollar figure published at any point.