Best client reporting tools for agencies
Pulling GA4, ad accounts and SEO data into a branded dashboard per client is a real time-saver over building reports by hand each month.
AgencyAnalytics wins for an agency that wants broad platform coverage and white-label branding at a per-client price that scales with the client roster.
The short answer
- AgencyAnalytics starts at $20/client/mo (annual billing) and includes white-label branding: the agency's own logo, color scheme, and a custom domain on client-facing reports.
- AgencyAnalytics supports 85-plus integrations spanning SEO, paid advertising, social media and ecommerce data sources, which matters directly for an agency running multiple service lines.
- Per-client pricing means the total cost scales with the size of an agency's client roster, not a flat team-wide fee, which is worth modeling against the number of active clients before committing.
- White-labeling depth varies by vendor; confirm whether a specific tool removes all vendor branding and supports a custom domain, or only swaps a logo, before promising a fully branded report to a client.
How we compared these
We compared tools on starting price, the breadth of published integrations, and whether white-labeling is included and how complete it is. Facts checked on vendor pricing pages, September 2026.
Client reporting tool comparison
| Tool | Starting price | Integrations | White-label | Best for | Not for |
|---|---|---|---|---|---|
| AgencyAnalytics | $20/client/mo (annual billing) | 85+ across SEO, paid ads, social, ecommerce | Yes: logo, color scheme, custom domain | An agency running multiple service lines that needs broad integration coverage | A single-channel agency that only needs one or two data sources reported |
| Databox | Free tier; Analyst $64/mo (annual); Pro $159/mo (annual); Growth $399/mo (annual) | Integrates with major marketing, sales and ecommerce platforms; exact count not stated as a fixed number on its pricing page | Included on Growth and Custom; a $14/yr add-on on Analyst and Pro | An agency that wants to start on a lower tier and add white-labeling cheaply rather than pay a per-client fee | An agency with a large client roster where a flat team price outgrows AgencyAnalytics' per-client model faster |
| DashThis | Individual $44/mo (3 dashboards, 15 sources); Professional $139/mo; Business $279/mo; Standard $429/mo | Unlimited integrations stated across all plans; dashboards and sources capped by tier | Yes: custom logo, domain and email on all plans | An agency that wants unlimited users and a flat team price rather than a per-client fee | An agency with very few clients where even the Individual tier's dashboard cap goes unused |
| Whatagraph | Max from €699/mo (annual), 50+ source credits; Prime custom pricing for high-volume needs | Advanced integrations and data blending on Max; premium integrations plus BigQuery/Looker Studio on Prime | Yes, white-label reports on Max; custom report domain on Prime | A larger agency with complex, high-volume reporting and data-blending needs | A small agency; Max's €699/mo starting price is well above the other tools here |
Figures checked on each vendor's own pricing page, September 2026, including agencyanalytics.com/pricing, databox.com/pricing, dashthis.com/pricing and whatagraph.com/pricing.
The field, ranked
1. AgencyAnalytics
Broad integration coverage and full white-label branding at a per-client price that scales cleanly with a growing roster. Not for a single-channel agency where the breadth of integrations goes unused.
2. DashThis
A flat team price with unlimited users, useful when an agency wants predictable cost regardless of client count. Not for a very small agency where even the Individual tier's dashboard cap goes unused.
3. Databox
A team-priced tier structure starting with a free plan, with white-labeling included from Growth or as a cheap add-on on lower tiers. Not for an agency with a large roster where AgencyAnalytics' per-client pricing stays cheaper at scale.
4. Whatagraph
Built for complex, high-volume reporting with data blending across many sources. Not for a small agency; Max's €699/mo starting price is well above the other tools here.
When none of these is the answer
An agency with two or three clients and one service line, where a monthly report is built manually from a single platform's own dashboard, does not need a dedicated reporting tool. The per-client subscription cost only pays for itself once report volume or the number of data sources per client grows large enough that manual assembly becomes real monthly work.
Questions
- What does a client reporting tool actually do?
- It pulls data from marketing platforms, GA4, ad accounts, SEO tools, social channels, into one dashboard or automated report per client, usually branded with the agency's own logo rather than the tool vendor's.
- Is white-labeling standard in this category?
- It is common but not universal, and the depth varies: some tools remove branding and add a custom domain, others only swap a logo. Check what 'white-label' specifically includes on the vendor's own pricing page before assuming full removal of their branding.
- How many integrations does an agency actually need?
- It depends on how many different platforms a typical client uses. An agency running SEO, PPC and social for clients needs coverage across all three categories; one running only PPC needs far fewer integrations to be well served.
- Does SalesCrew do client reporting?
- Disclosure: SalesCrew is our product. It has its own marketing module pulling GA4, GSC, Bing, Google Ads, Meta Ads and PostHog data into one explorer, but that is built for Hashlogics' own use, not sold as a white-label client-reporting product for an agency's own clients.