Best client reporting tools for agencies
Pulling GA4, ad and SEO data into a branded dashboard per client saves you hours over building reports by hand each month.
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AgencyAnalytics wins for an agency that wants wide data coverage and white-label branding, at a price per client that grows with your client list.
The short answer
- AgencyAnalytics starts at $20/client/mo (billed yearly) and includes white-label branding: your logo, your colors and your own domain on client reports.
- AgencyAnalytics links to 85-plus data sources across SEO, paid ads, social and ecommerce. That matters if you sell more than one service.
- With a price per client, your total cost grows with your client list, not a flat team fee. Work it out for your active clients before you sign up.
- White-label depth varies by vendor. Check whether a tool strips all its branding and takes your domain, or only swaps a logo, before you promise a client a fully branded report.
How we compared these
We compared tools on start price, on how many data sources they list, and on whether white-label is included and how far it goes. Facts checked on vendor pricing pages, September 2026.
Client reporting tool comparison
| Tool | Starting price | Integrations | White-label | Best for | Not for |
|---|---|---|---|---|---|
| AgencyAnalytics | $20/client/mo (annual billing) | 85+ across SEO, paid ads, social, ecommerce | Yes: logo, color scheme, custom domain | An agency selling several services that needs wide data coverage | A one-channel agency that only reports on one or two data sources |
| Databox | Free tier; Analyst $64/mo (annual); Pro $159/mo (annual); Growth $399/mo (annual) | Links to the big marketing, sales and ecommerce platforms; no fixed count on its pricing page | Included on Growth and Custom; a $14/yr add-on on Analyst and Pro | An agency that wants to start on a low tier and add white-label cheaply, not pay per client | An agency with a long client list, where a flat team price outgrows AgencyAnalytics' per-client model faster |
| DashThis | Individual $44/mo (3 dashboards, 15 sources); Professional $139/mo; Business $279/mo; Standard $429/mo | Unlimited data links on all plans; dashboards and sources capped by tier | Yes: custom logo, domain and email on all plans | An agency that wants unlimited users and a flat team price, not a fee per client | An agency with very few clients, where even the Individual tier's dashboard cap goes unused |
| Whatagraph | Max from €699/mo (annual), 50+ source credits; Prime custom pricing for high-volume needs | Advanced data links and blending on Max; premium links plus BigQuery/Looker Studio on Prime | Yes, white-label reports on Max; custom report domain on Prime | A larger agency with complex, high-volume reports that blend data | A small agency; Max's €699/mo starting price is well above the other tools here |
Figures checked on each vendor's own pricing page, September 2026, including agencyanalytics.com/pricing, databox.com/pricing, dashthis.com/pricing and whatagraph.com/pricing.
The field, ranked
1. AgencyAnalytics
Wide data coverage and full white-label branding, at a price per client that grows cleanly with your list. Not for a one-channel agency that won't use all those data links.
2. DashThis
A flat team price with unlimited users, handy when you want a steady cost whatever your client count. Not for a very small agency where even the Individual tier's dashboard cap goes unused.
3. Databox
Team-priced tiers that start with a free plan. White-label comes with Growth, or as a cheap add-on on lower tiers. Not for an agency with a long client list, where AgencyAnalytics' per-client price stays cheaper at scale.
4. Whatagraph
Built for complex, high-volume reports that blend data from many sources. Not for a small agency; Max's €699/mo starting price is well above the other tools here.
How to choose
Choose AgencyAnalytics if you sell several services and want wide data coverage with full white-label. Choose DashThis if you want unlimited users at a flat team price. Choose Databox if you want to start free and add white-label cheaply. Choose Whatagraph if you run complex, high-volume reports that blend many sources. A report tool pays off once building reports by hand turns into real work each month.
The report tool shows clients their results; the CRM holds the pipeline those results feed. For the CRM side, the SalesCrew agency plan gives each client its own instance and database, with unlimited seats on every tier.
Questions
- What does a client reporting tool actually do?
- It pulls data from GA4, ad accounts, SEO tools and social channels into one dashboard or auto-sent report per client. The report usually carries your agency's logo, not the vendor's.
- Is white-labeling standard in this category?
- It's common but not a given, and it goes deeper in some tools than others. Some strip their brand and add your own domain; others only swap the logo. Check what 'white-label' means on the vendor's pricing page before you promise a fully branded report.
- How many integrations does an agency actually need?
- That comes down to how many platforms a typical client uses. If you run SEO, PPC and social for clients, you need all three covered. If you only run PPC, you need far fewer.
- Does SalesCrew do client reporting?
- Disclosure: SalesCrew is our product. Its marketing module pulls GA4, GSC, Bing, Google Ads, Meta Ads and PostHog data into one explorer, next to leads and deals. Reports for your own clients stay with a report tool like these.