Best roofing lead generation software
Proposal, job board and job photo tools for a roofing business, compared on real price and what each one does.
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Roofr wins for a roofing company that wants a real free tier and unlimited users on every paid tier, so cost never grows with headcount. CompanyCam wins if job-site photos and video matter most, not proposals or job boards, since that's its whole product.
The short answer
- Roofr's Starter tier is free ($0/month, 10 trial proposals, invoices and work orders). Its Scale tier is $349/month ($299/month billed yearly) and adds 7 job boards plus unlimited automations, per roofr.com/pricing.
- CompanyCam's Core plan is $63/month, billed yearly, for 1 user, and each extra user is $29. Its Enterprise tier starts at 50+ users and goes through sales, per companycam.com/pricing.
- AccuLynx lists no prices anywhere on its site. Its 'pricing' page is a sign-up form that leads to a demo or a sales call, with no self-serve tier.
Roofing lead generation tools compared
| Tool | Starting price | Seats | Core function | Best for | Not for |
|---|---|---|---|---|---|
| Roofr | Free (Starter, 10 trial docs) | Unlimited users on every paid tier | Proposals, invoices, job boards, automations | A roofing company that wants unlimited users with no per-seat fee | A company that wants measurement reports in the base price |
| CompanyCam | $63/mo (Core, annual, 1 user) | 1 user; extra users $29 each | Job photos and video, AI credits, LiDAR (iOS only) | A crew that wants thorough photos for every job | A company that wants proposals and invoices in the same tool |
| AccuLynx | Price on request | Not published | Not listed on the public site | A company that already knows AccuLynx through its sales team | A buyer who wants any price detail without a call or demo |
Figures checked on roofr.com/pricing and companycam.com/pricing, September 2026. AccuLynx's pricing page (acculynx.com/pricing) lists no prices, tiers or seat model. Every path leads to a demo or a sales call.
How the three differ in practice
Roofr
Roofr prices by plan tier, not headcount. So a growing crew doesn't pay more for each new user, as it would on most job tools. Measurement reports stay pay-as-you-go on every tier, so budget for them apart from the plan price. Job boards, the closest thing to real lead generation, only come on the top Scale tier. Not for: a company that wants measurement reports in one flat monthly price.
CompanyCam
CompanyCam does a different job: not proposals or invoices, but thorough photos and video tied to each job. You get AI credits (20 on Core, unlimited on Scale). LiDAR measuring works only on newer iPhone and iPad Pro models. Taking payments in the app is open to US firms only. Not for: a company that wants one tool that also runs proposals and job boards.
AccuLynx
AccuLynx is a name many roofers know. Its own site lists no price, tiers or seat model, and its pricing page is a sign-up form, not a price list. Not for: a buyer who wants to compare a real number before picking up the phone.
How to choose
Choose Roofr if you want proposals, invoices and job boards with unlimited users, starting on a free tier. Choose CompanyCam if job photos and video come first, from $63 a month for one user. Choose AccuLynx if you already know it through its sales team and are ready to book a demo.
Disclosure: SalesCrew is our product. It runs the sales pipeline behind a roofing lead before it becomes a scheduled job. It sits beside one of the tools above, which keep proposals, job photos and roofing job boards.
Questions
- Is any of these actually a lead generation tool, or a job management tool?
- Mostly job and proposal tools, not lead generation in the ad-buying sense. Roofr's Scale tier lists access to 7 job boards, the closest any of the three comes to finding new leads. CompanyCam is built around photos for each job, not lead sourcing.
- What's the cheapest way to start?
- Roofr's free Starter tier is $0/month with 10 trial proposals, invoices and work orders. Measurement reports are always pay-as-you-go on top, per roofr.com/pricing. CompanyCam's Core plan is $63/month, billed yearly, for 1 user.
- Why isn't AccuLynx's price in the comparison table?
- Its pricing page is a sign-up form, not a price list. It shows no tiers and no prices, only 'See Demo' and 'Get Pricing' buttons that lead to a phone number or contact form. The vendor's own site lists no cost at all.
- Does CompanyCam do proposals and invoicing like Roofr?
- No. CompanyCam is built around photos and video for each job. Its core features are AI credits, templates and LiDAR measuring (iOS only), not proposals or invoices. It does a different job from Roofr, so if you want both, pair them.