Best roofing lead generation software
Proposal, job board and documentation tools for a roofing business, compared on real price and what each one actually does.
Roofr wins for a roofing company that wants a real free tier and unlimited users at every published tier: nothing here scales cost by seat count. CompanyCam wins instead if job-site photo and video documentation, not proposals or job boards, is the priority, since that's its entire product rather than one feature among several.
The short answer
- Roofr's Starter tier is free ($0/month, 10 trial proposals/invoices/work orders); its Scale tier is $349/month ($299/month annually) and adds access to 7 job boards plus unlimited automations, per roofr.com/pricing.
- CompanyCam's Core plan is $63/month annually for 1 user, with additional users at $29 each; its Enterprise tier starts at 50+ users and requires contacting sales, per companycam.com/pricing.
- AccuLynx publishes no pricing figures anywhere on its site; its 'pricing' page is structured as a lead-capture form routing to a demo request or a sales phone call, with no self-serve tier visible.
Roofing lead generation tools compared
| Tool | Starting price | Seats | Core function | Best for | Not for |
|---|---|---|---|---|---|
| Roofr | Free (Starter, 10 trial docs) | Unlimited users on every paid tier | Proposals, invoices, job boards, automations | A roofing company that wants unlimited users with no per-seat penalty | A company wanting measurement reports included in the base subscription |
| CompanyCam | $63/mo (Core, annual, 1 user) | 1 user included; additional users $29 each | Photo/video job documentation, AI credits, LiDAR (iOS only) | A crew that wants rigorous photo documentation per job | A company wanting proposals and invoicing in the same tool |
| AccuLynx | Could not verify — fully gated | Not published | Not verifiable from the public site | A company already familiar with AccuLynx through a sales relationship | A buyer wanting any pricing detail without a phone call or demo |
Figures checked on roofr.com/pricing and companycam.com/pricing, September 2026. AccuLynx's pricing page (acculynx.com/pricing) publishes no dollar figures, tiers or seat model of any kind; every path leads to a demo request or a sales phone call, so nothing about its cost is asserted here.
How the three differ in practice
Roofr
Structures pricing entirely around plan tier rather than headcount, so a growing crew doesn't pay more per added user the way most job-management software does. Measurement reports stay pay-as-you-go at every tier, even the paid ones, which is worth budgeting for separately from the subscription price. Job board access, the closest feature to real lead generation, only appears on the top Scale tier. Not for: a company wanting measurement reports bundled into a flat monthly price.
CompanyCam
A different tool shape entirely: not proposals or invoicing, but rigorous photo and video documentation tied to each job, with AI credit allowances (20 on Core, unlimited on Scale) and LiDAR-based measurement restricted to newer iPhone and iPad Pro hardware. Payment collection through the platform is limited to US-based companies. Not for: a company wanting a single tool that also handles proposals and job boards.
AccuLynx
One of the more established names roofing contractors reference, but nothing about its current pricing, tiers or seat model could be verified from its own site during this review; the pricing page itself is built as a lead-generation funnel rather than a price list. Not for: a buyer who wants to compare a real number before picking up the phone.
When none of these is the answer
A small crew running a handful of jobs a month off word-of-mouth referrals doesn't need dedicated roofing software; a phone camera and a plain PDF proposal template cover that volume without the monthly subscription these tools are built for.
SalesCrew is not included in the ranking above because it does not generate roofing proposals, document jobs with photos, or list on roofing-specific job boards; those stay inside a dedicated roofing tool, not a general CRM. Where SalesCrew is relevant is the sales pipeline behind a roofing lead before it becomes a scheduled job, and that is a separate system sitting beside one of the tools above, not a replacement for any of them.
Questions
- Is any of these actually a lead generation tool, or a job management tool?
- Mostly job and proposal management, not lead generation in the ad-buying sense. Roofr's Scale tier lists access to 7 job boards, which is the closest any of the three comes to sourcing new leads directly; CompanyCam is documentation-first, built around photo capture per job rather than lead sourcing.
- What's the cheapest way to start?
- Roofr's free Starter tier costs $0/month with 10 trial proposals, invoices and work orders, though measurement reports are always pay-as-you-go on top, per roofr.com/pricing. CompanyCam's Core plan is $63/month annually for 1 user.
- Why isn't AccuLynx's price in the comparison table?
- Its own pricing page functions as a lead-generation form rather than a price list: no tiers, no dollar figures, only 'See Demo' and 'Get Pricing' buttons routing to a phone number or contact form. Nothing about its cost could be verified from the vendor's own site.
- Does CompanyCam do proposals and invoicing like Roofr?
- No. CompanyCam is built around photo and video documentation per job, with AI credits, templates and LiDAR measurement (iOS only) as its core features, not proposal generation or invoicing. It's a different tool shape than Roofr, worth pairing rather than choosing between if you want both jobs.