SalesCrew vs Apollo
Apollo is a sales intelligence platform built around a large B2B contact database. SalesCrew is a CRM with its own approval-gated AI layer that uses providers like Apollo to source contacts, not to replace one.

Apollo finds new contacts at scale from a large B2B database, with sequencing built in. SalesCrew runs the pipeline and outbound once those contacts exist. You get suppression, an approval queue and a database your team owns, and SalesCrew imports from Apollo directly.
The short answer
- Apollo's own database is claimed at 240M+ contacts and 30M+ companies on its site. SalesCrew imports and enriches contacts from providers like Apollo into its data bank.
- SalesCrew's approval queue sits over every AI-proposed external action by default, with suppression enforced at audience freeze.
- These solve adjacent jobs: Apollo finds who to contact, and SalesCrew runs what happens once that contact enters a pipeline.
SalesCrew vs Apollo at a glance
| Dimension | SalesCrew | Apollo |
|---|---|---|
| Price | $299–$1,200/mo, unlimited seats on every tier | Free Starter plan; paid plans billed per seat plus a credit system, priced from apollo.io |
| Seats | Unlimited on every tier | Per-seat pricing on paid plans |
| Cold outbound policy | Suppression enforced at audience freeze, sender pool, deliverability loop | Built-in sequences with A/B testing; credit-metered sending and exports |
| Data ownership / export | One Supabase project per client; full Postgres + CSV export | CSV export of records; credits consumed per export |
| Own contact database | Data bank fed by provider connections like Apollo | 240M+ contacts and 30M+ companies, per Apollo's own site |
| AI approval controls | Every AI action queues for review by default before anything external sends | AI-assisted prospecting and sequencing; no single cross-account approval queue |
| Agent API / MCP | 140+ tools over MCP, one per UI action | REST API on higher tiers |
| Voice / SMS | Outbound calls through Vapi, phone numbers and two-way SMS, logged on the contact timeline | Not a core feature; sequences are primarily email and task-based |
| Integrations breadth | Connects via webhooks, API and 140+ MCP tools | Native connections to Salesforce, HubSpot, Outreach, SalesLoft and others |
| Mobile app | Responsive web | Mobile credits referenced on the pricing page; primarily a web product |
| Best for | Running pipeline and outbound after contacts exist, with suppression and review built in | Sourcing and enriching new contacts from a large existing database |
Figures checked on vendor pricing and product pages, September 2026 (apollo.io/pricing, apollo.io). SalesCrew figures from the SalesCrew product fact sheet, September 2026.
What each one does well
SalesCrew
- Suppression enforced at audience freeze and an approval queue over every AI action
- One Supabase project per client, with full export on churn
- Unlimited seats on every tier
Apollo
- A large, established B2B contact and company database
- Native integrations with major CRMs and sequencing tools
- Sequencing and prospecting features built for volume sourcing
- Credit-metered exports and sending add a second cost dimension beyond the seat price
How to choose
These tools do different jobs more than they compete head to head. Apollo's strength is finding people: a database large enough that most B2B searches turn up something, with sequencing built in to reach them. Maybe the bottleneck is sourcing: you're out of contacts, or the ones on file need enrichment. Apollo's database does that work. SalesCrew pulls the results in through its Apollo provider connection.
SalesCrew's strength starts after that. It governs what happens once a contact is in a pipeline. An AI-drafted reply waits for a person to check it. A contact who unsubscribed six months ago stays out of every new campaign. Suppression enforced at audience freeze and an approval queue over every external send are the specific controls SalesCrew adds on top of the sourced list.
Plenty of teams run both. Apollo finds and enriches the list. SalesCrew runs the cadence, tracks the deal and keeps an audit log of what each agent did. Neither replaces the other's core job.
Questions
- Can you use SalesCrew and Apollo together?
- Yes, and it's a common setup. Apollo is a data-source provider inside SalesCrew. Contacts and companies found in Apollo import and enrich into SalesCrew's own database. There, cadences, suppression and the pipeline take over. Apollo supplies the data; SalesCrew runs the outbound and tracks the deal.
- How do you move contacts from Apollo into SalesCrew, or the other way?
- Apollo contacts come into SalesCrew through the existing import/enrich provider connection, not a manual CSV round-trip. To move records out of SalesCrew, use its own export: a full Postgres dump or a CSV per object. Every client's data lives in its own database, in open formats.
- Do I have to choose between SalesCrew and Apollo?
- No. Apollo is a sourcing tool, and SalesCrew uses it as a data source. SalesCrew is the CRM and outbound system: pipeline, cadences, suppression, an inbox and one approval queue over every AI action, all in the client's own database.
- How does SalesCrew's approval queue work?
- Every agent ships in review mode. Any external send, across every cadence, waits in one queue for a person to approve, edit or reject it. Each item shows the draft, the evidence, a confidence score and the cost. One kill switch stops every agent.