Best 10DLC registration help
Twilio and SimpleTexting both walk you through 10DLC brand and campaign registration. What each actually charges, and what the underlying registry itself sets.
Twilio wins for a developer-led team that wants direct, itemized control over brand and campaign registration costs. SimpleTexting wins for a non-technical team that wants a single flat monthly plan with registration guidance included rather than separate line-item fees.
The short answer
- Twilio's brand registration is $44 one-time for standard registration, or $4 one-time for low-volume standard or sole proprietor registration, plus a $15 one-time campaign vetting fee and $1.50 to $10 a month per campaign depending on registration type.
- SimpleTexting charges a $4 one-time carrier registration fee as part of its plans, which start at $39/mo including 500 monthly credits and a local number.
- Twilio estimates under a week for campaign approval, though it states there is no guaranteed exact timeline since carriers and external vetting partners are involved.
- The base fees originate with The Campaign Registry, not the platform you register through; a platform's price reflects what it passes through plus its own handling, so the fee structure looks similar across providers even though the exact numbers differ.
How we compared these
We compared what each platform actually charges for brand and campaign registration, not only whether it "supports" 10DLC, since every SMS platform in this category supports it in some form. Figures checked on each vendor's own pricing pages, September 2026.
10DLC registration fee comparison
| Provider | Brand/campaign fee | Vetting | Monthly cost | Best for |
|---|---|---|---|---|
| Twilio | $44 one-time standard brand registration ($4 for low-volume standard or sole proprietor) | $15 one-time campaign vetting fee | $1.50-$10/mo per campaign depending on registration type | Itemized, developer-oriented, direct API control |
| SimpleTexting | $4 one-time carrier registration fee | Included in onboarding | Included in the ~$33-39/mo Local Number plan, 500 credits | Non-technical, guided setup bundled into a flat plan |
| EZ Texting | Registration fee referenced as part of setup on the plan page, not itemized as a separate figure | Included in guided onboarding | Included in the $20/mo Launch plan (annual), 500 credits, one number, one user | Guided, low-cost entry, non-technical friendly |
| Bandwidth | Not published as a flat registration figure on the pricing page checked; direct-to-carrier per-message pricing is published instead | Not published on the page checked | $0.006/SMS and $0.015/MMS outbound on 10DLC, direct-to-carrier | Itemized, developer-oriented, aimed at higher-volume senders wanting direct carrier pricing |
Figures checked on each vendor's own pricing page, September 2026, including twilio.com, simpletexting.com, eztexting.com and bandwidth.com.
The field, ranked
1. Twilio
Direct access to The Campaign Registry's fee structure with no bundling, which suits a team that wants to see and control every line item. Not for a non-technical team that wants a single guided setup without reading fee schedules.
2. SimpleTexting
Registration guidance and a lower one-time fee bundled into a flat monthly plan with credits and a number included. Not for a team needing Twilio-level API control or building SMS into a larger custom product.
3. EZ Texting
The lowest published entry price with registration folded into guided onboarding rather than itemized. Not for a team that needs more than one number or user without upgrading immediately.
4. Bandwidth
Direct-to-carrier per-message pricing aimed at higher-volume senders, though registration fees specifically are not published as a flat figure. Not for a small team wanting a simple, guided, all-in-one setup.
When none of these is the answer
A business sending only a handful of one-to-one texts a month, replying to inbound questions rather than running campaigns, may not need formal 10DLC registration depending on volume and carrier thresholds. Check current carrier rules for your specific volume before assuming registration is required; this page is not legal or compliance advice.
Questions
- What is 10DLC, and why does it require registration?
- 10DLC (10-digit long code) is the standard US carriers use for application-to-person text messaging from a regular-looking phone number. Carriers require every business sending this way to register its brand and each messaging use case, called a campaign, to cut down on spam and fraud.
- Who actually charges the 10DLC fees, the platform or the carriers?
- The underlying registry, The Campaign Registry, sets the base fees that carriers and platforms pass through. A platform like Twilio charges what it collects from TCR plus its own handling; the fees are not invented by whichever platform you register through, though the total can vary slightly by platform.
- How long does registration actually take?
- Twilio states there is no exact guaranteed timeline because approval depends on carriers, Twilio itself, and external vetting partners, but estimates under one week for campaign approval in typical cases. Build in buffer before a launch date that depends on it.
- Does SalesCrew handle 10DLC registration?
- Disclosure: SalesCrew is our product. SMS is on the roadmap and not shipped yet, so SalesCrew does not currently handle 10DLC registration for anyone. This page is written for a team evaluating the category on its own.