What's the difference between white-label marketing software and white-label reporting?

Marketing software lets you deliver the actual service, running campaigns, managing SEO, fulfilling ad spend, under your own brand. Reporting software only presents results in your branding; someone else, often you working elsewhere, still has to do the actual marketing work. AgencyAnalytics is reporting; DashClicks and Vendasta are closer to full platforms.

Does white-label mean the agency does the work, or someone else does?

It depends on the vendor. DashClicks offers a fulfillment center that does the actual work (ads, SEO, content) behind the scenes while the agency's brand stays in front of the client. Vendasta's marketplace works similarly for many of its resold products. Neither is doing your own execution; both are reselling someone else's.

Is per-client pricing better than a flat fee?

It depends on client count. AgencyAnalytics at roughly $20 per client per month is cheap for a handful of clients and expensive at scale compared to DashClicks' flat $199/mo with unlimited sub-accounts. Do the math at your actual client count before picking based on the headline number.

Can I white-label just the reporting and keep my own tools for the actual marketing work?

Yes, and many agencies do exactly this: run campaigns in whatever tools they already use, then pull results into a white-label reporting layer like AgencyAnalytics for the client-facing view. That avoids replacing tools that already work.

Best white-label marketing software

Some of these tools let you resell the actual marketing work. Others only let you brand the report at the end. The difference matters more than the price.

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Pipeline with weighted forecast and stage breakdown

DashClicks wins for an agency that wants a full white-label platform with built-in fulfillment, at a flat price regardless of client count. AgencyAnalytics wins when the agency already does its own marketing work and only needs the client-facing report to carry its own brand.

The short answer

DashClicks is a flat $199/mo (or $1,788/yr annual), with unlimited users and sub-accounts, white-labeled software plus a free fulfillment center covering Meta Ads, Google Ads, TikTok Ads, SEO, backlinks, content and social posts.
Vendasta bundles white-labeling into its marketplace model, starting at a $99/mo minimum qualifying spend, with white-label branding from its Professional tier ($499/mo minimum) up.
AgencyAnalytics is priced per client, roughly $20 per client per month billed annually, and is a reporting and dashboard platform with white-label options, not a fulfillment platform.
The real choice is not price, it is scope: DashClicks and Vendasta let an agency resell the work itself; AgencyAnalytics only white-labels how results are presented.

How we compared these

We separated these tools by what they actually let an agency resell under its own brand: the marketing work itself, or just the reporting on marketing work done elsewhere. Both are legitimate white-label products, but conflating them leads to buying the wrong one. Prices checked on each vendor's own pricing page, September 2026.

White-label marketing software comparison

Vendor	Starting price	Scope	White-label depth	Not for
DashClicks	$199/mo flat, unlimited sub-accounts	Full platform plus a fulfillment center that does the actual marketing work	Software is white-labeled; fulfillment work runs under the agency's brand	An agency that wants to keep doing its own marketing work in its own tools
Vendasta	$99/mo minimum qualifying spend	Marketplace of resold marketing products (SEO, social, ads) from third-party vendors	White-label branding from Professional tier ($499/mo minimum) up	An agency that wants a single flat price with no minimum spend requirement
AgencyAnalytics	$20/client/mo, billed annually	Reporting and dashboards only; does not do the marketing work itself	White-label reports and client portal, all features unlocked at one price	An agency looking to outsource or white-label the actual marketing execution
GoHighLevel	$97/mo (Starter); SaaS Mode and white-label mobile app add-on at $497/mo (Agency Pro)	Full CRM and marketing automation platform, not a fulfillment service	Custom domain on all tiers; white-label mobile app add-on at the top tier	An agency that wants fulfillment done for them rather than running campaigns themselves
SE Ranking (white-label reporting)	Reporting/white-label add-on priced per the vendor's own SEO platform tiers, not sold standalone at a flat fee	SEO-specific reporting and rank tracking, white-labeled for client delivery	White-label reports and a branded client-facing dashboard	An agency that needs marketing categories beyond SEO in one white-labeled tool

Figures checked on each vendor's own pricing page, September 2026.

The field, ranked

1. DashClicks

A flat price regardless of how many sub-accounts or clients an agency runs, with an actual fulfillment center behind the white-label front end. Not for an agency that wants to keep doing its own marketing work in its own tools; the fulfillment center replaces that.

2. Vendasta

A marketplace model spanning many resold product categories, priced as a spend minimum rather than a flat fee. Not for an agency wanting a single flat price with no minimum spend requirement.

3. GoHighLevel

A full CRM and marketing automation platform an agency runs itself, with white-label branding gated behind its top tier. Not for an agency that wants fulfillment done for them rather than running campaigns in-house.

4. AgencyAnalytics

Not a fulfillment platform. Pulls data from 85-plus integrations into white-label dashboards and reports, at a price that scales with client count. Not for an agency looking to outsource or white-label the actual marketing execution.

5. SE Ranking

White-label reporting scoped specifically to SEO and rank tracking rather than the full marketing stack. Not for an agency that needs white-labeled reporting across ads, social and email as well as SEO.

When none of these is the answer

A one- or two-person shop serving a handful of clients rarely needs a dedicated white-label platform. A well-organized spreadsheet or a native export from whatever ad platform is already in use, dressed up with the agency's own logo on a cover page, covers the reporting need without a new subscription.

Questions

What's the difference between white-label marketing software and white-label reporting?: Marketing software lets you deliver the actual service, running campaigns, managing SEO, fulfilling ad spend, under your own brand. Reporting software only presents results in your branding; someone else, often you working elsewhere, still has to do the actual marketing work. AgencyAnalytics is reporting; DashClicks and Vendasta are closer to full platforms.
Does white-label mean the agency does the work, or someone else does?: It depends on the vendor. DashClicks offers a fulfillment center that does the actual work (ads, SEO, content) behind the scenes while the agency's brand stays in front of the client. Vendasta's marketplace works similarly for many of its resold products. Neither is doing your own execution; both are reselling someone else's.
Is per-client pricing better than a flat fee?: It depends on client count. AgencyAnalytics at roughly $20 per client per month is cheap for a handful of clients and expensive at scale compared to DashClicks' flat $199/mo with unlimited sub-accounts. Do the math at your actual client count before picking based on the headline number.
Can I white-label just the reporting and keep my own tools for the actual marketing work?: Yes, and many agencies do exactly this: run campaigns in whatever tools they already use, then pull results into a white-label reporting layer like AgencyAnalytics for the client-facing view. That avoids replacing tools that already work.