Best B2B SMS tools
Twilio, SimpleTexting and EZ Texting all send US business text messages through the same 10DLC registration system, at very different levels of built-in interface.
SimpleTexting or EZ Texting win for a team that wants a ready-made sending interface without writing code; Twilio wins for a team with development resources that wants to build SMS directly into its own product or CRM workflow.
The short answer
- Twilio prices SMS from $0.0083 per message in the US, on top of A2P 10DLC registration onboarding fees the vendor's pricing page references without stating an exact dollar figure.
- SimpleTexting's Local Number plan runs roughly $33-39/mo depending on billing for 500 credits a month, plus a stated $4 one-time carrier registration fee tied to 10DLC.
- EZ Texting's Launch plan is $20/mo billed annually ($25/mo month-to-month) for 500 credits, one number and one user.
- All three ultimately route through the same 10DLC carrier registration system; the difference between them is how much sending interface and campaign tooling is built on top of that infrastructure.
How we compared these
We compared each vendor's entry price, what it includes, and whether 10DLC registration cost is stated as a specific figure or referenced without one. Figures pulled from each vendor's own pricing page, September 2026.
B2B SMS pricing
| Tool | Starting price | Credits/messages included | 10DLC fee stated? | Best for | Not for |
|---|---|---|---|---|---|
| Twilio | $0.0083/message (US), pay-as-you-go | No bundled allowance; pure usage pricing | Referenced as an onboarding fee; exact dollar figure not stated on the general pricing page | A team with developers building SMS directly into a product or CRM | A non-technical team that wants a ready-made sending interface |
| SimpleTexting | ~$33-39/mo Local Number plan, depending on billing | 500 credits/mo | Yes, a stated $4 one-time carrier registration fee | A small business team that wants a usable interface without development work | A team needing pure API-level control over sending logic |
| EZ Texting | $20/mo Launch (annual); $25/mo month-to-month | 500 credits/mo, one number, one user | Referenced as part of setup; exact figure not itemized on the plan page | A small team wanting the lowest published entry price with a ready interface | A team needing more than one number or user at the entry tier |
| Bandwidth | Not published as a flat plan price; direct-to-carrier per-message pricing | $0.006/SMS, $0.015/MMS outbound, no bundled monthly allowance | Not itemized on the page checked | A team with development resources wanting direct carrier pricing at volume | A non-technical team that wants a ready sending interface, not raw carrier access |
| Podium | Pricing on request; not published as a flat figure | Bulk message credits system, limits not published without a quote | 10DLC fee referenced in the vendor's own FAQ, amount not stated on the page checked | A local-service business already using Podium for reviews and inbox that wants texting in the same tool | A team that wants a published price before a sales conversation |
Figures checked on each vendor's own pricing page, September 2026: twilio.com/en-us/sms/pricing/us, simpletexting.com/pricing, eztexting.com/pricing, bandwidth.com, podium.com. This is not legal advice; TCPA and 10DLC consent rules are the sender's responsibility.
The field, ranked
1. SimpleTexting
A ready-made sending interface with a clearly stated 10DLC registration fee, useful for a team that wants to know the real setup cost upfront. Not for a team that wants raw API control over sending logic at Twilio's usage-based price.
2. EZ Texting
The lowest published entry price among the ready-interface tools, though limited to one number and one user at that tier. Not for a team that needs multiple users or numbers without upgrading immediately.
3. Twilio
The underlying infrastructure many SMS tools are built on, priced per message with no bundled interface. Not for a non-technical team that wants to send its first campaign without writing code.
4. Bandwidth
Direct-to-carrier per-message pricing similar in spirit to Twilio, aimed at higher-volume technical senders. Not for a non-technical team that wants a ready sending interface, not raw carrier access.
5. Podium
Texting bundled with reviews, chat and inbox in one local-business platform, priced through a sales conversation. Not for a team that wants a published price before talking to sales.
When none of these is the answer
If a team sends only a handful of text messages a month to existing customers, replying from a personal or business phone number costs nothing and needs no registration. This category earns its price and setup effort once volume and consent tracking outgrow what one phone can handle manually.
Questions
- What is 10DLC and why does it matter for B2B texting?
- 10DLC is the registration system US carriers require for application-to-person text messages sent from a standard 10-digit local number. Sending business SMS without registering a brand and campaign risks messages being filtered or blocked, regardless of which platform sends them.
- Can I text a business contact without their consent?
- No. SMS marketing and outreach in the US requires consent under TCPA, and carriers enforce their own opt-in rules through the 10DLC registration process. This applies to B2B contacts the same as consumers. This is not legal advice.
- Is Twilio the right choice for a small team, or is it built for developers?
- Twilio is a messaging platform, not an out-of-the-box SMS marketing tool; using it well typically requires a developer to build the sending logic. A team without development resources is usually better served by a tool like SimpleTexting or EZ Texting that provides a ready-made interface on top of similar underlying infrastructure.
- Does SalesCrew send SMS?
- Not yet. Two-way SMS through Twilio, with templates, consent tracking and 10DLC registration support, is on the roadmap.