20 missed-call text templates

Four things are true before a single word matters. Business texting to United States numbers goes through carrier registration, commonly called 10DLC, and unregistered traffic gets filtered. Messaging a consumer mobile for a marketing purpose brings the TCPA into it. STOP must work every time and immediately. And the first message has to say who you are, because a number with no name reads as spam.

A missed-call reply to someone who just rang you is a different thing from a marketing blast, and many businesses treat it as a response to an enquiry. That distinction has legal weight and it is not ours to give you. Ask your own counsel before you turn this on.

HVAC

1. "{Business} here, sorry we missed your call. Is this a no-cool or no-heat emergency? Reply Y and we'll ring you back first. Reply STOP to opt out."
2. "{Business} - we missed you. Book a slot here: {link}. Or reply with a time and we'll call. Reply STOP to opt out."
3. "Sorry we missed your call at {Business}. We're on jobs until {time}. Reply with your address and issue and we'll call back. STOP to opt out."

Plumbing

4. "{Business} here. Missed your call. Water actively running? Reply URGENT and we'll call you straight back. Reply STOP to opt out."
5. "Sorry we missed you - {Business}. Book a plumber here: {link}. Reply STOP to opt out."
6. "{Business}. We missed your call. Tell us the problem in a sentence and we'll tell you whether it's an emergency. STOP to opt out."

Roofing and restoration

7. "{Business} here, sorry we missed you. Storm damage or a leak? Reply with which and we'll book an inspection. Reply STOP to opt out."
8. "Missed your call - {Business}. Free inspection booking: {link}. Reply STOP to opt out."
9. "{Business}. Water in the property right now? Reply NOW and we'll call within minutes. Otherwise book here: {link}. STOP to opt out."

Electrical

10. "{Business} here. Missed your call. Power out entirely? Reply OUT and we'll prioritise. Reply STOP to opt out."
11. "Sorry we missed you at {Business}. Panel, EV charger or a repair? Reply with which and we'll come back with a time. STOP to opt out."

Med spa and clinic

12. "{Business} here, sorry we missed your call. Book a consult here: {link}. Reply STOP to opt out."
13. "Missed your call - {Business}. Reply with the treatment you're asking about and we'll get back to you today. STOP to opt out."

Dental and veterinary

14. "{Practice} here. Sorry we missed you - front desk is with patients. Book online: {link}. Reply STOP to opt out."
15. "{Practice}. Missed your call. Is this urgent for today? Reply YES and we'll call you back first. STOP to opt out."

Auto repair

16. "{Shop} here, sorry we missed you - we're in the bays. Reply with your car and the issue and we'll come back with a time. STOP to opt out."
17. "Missed your call at {Shop}. Book here: {link}. Reply STOP to opt out."

Professional services

18. "{Firm} here. Sorry we missed your call. Book a consultation: {link}. Reply STOP to opt out."
19. "{Firm}. We missed you. Reply with a one-line summary and we'll tell you today whether we can help. STOP to opt out."
20. "{Firm} - missed your call. We return calls between {hours}. Reply with a good time. STOP to opt out."

Length. Every one fits in a single message segment, which costs less and arrives whole. Identity. The business name is in the first few words, because an unknown number is deleted. One action. Either a link or a one-word reply, never both plus a phone number plus an address.

And a real triage question where the trade has genuine emergencies. A no-cool call in July and a maintenance question are not the same call, and asking one question sorts them faster than any routing rule.