Can you use both Attio and folk?

Technically yes, but it's unusual, since the two overlap directly as CRMs rather than complementing each other the way a CRM and a data-enrichment tool would. Most teams pick one as their system of record rather than running both in parallel, since maintaining the same contact and pipeline data in two separate CRMs creates sync problems neither platform solves for you.

How do you migrate from folk to Attio, or the other way?

Both support CSV export and import for contact and company records, so moving the underlying data is usually straightforward. What doesn't move automatically is configuration: custom objects and fields, workflow automations, and pipeline stages have to be rebuilt manually in the destination tool, since neither platform imports the other's schema directly.

Which one is simpler to set up?

folk is generally built around fast setup: its LinkedIn browser extension and Chrome-based import let a team pull contacts in directly from existing sources with less configuration up front. Attio's flexibility, custom objects, deeper data modeling, more granular permissions, comes with more setup decisions to make before the CRM reflects how your team actually works.

Which one is cheaper for a small team?

folk's Standard plan is $24/member/month billed annually, with a Premium tier at $48/member/month for custom objects and deals. Attio's Free plan covers up to 3 seats with 50,000 records at no cost, though its first paid tier, Plus, runs $35/user/month annually for more seats, records and API access. For a very small team, Attio's free tier can be cheaper up front; once you need custom objects or a bigger seat count, the comparison depends on the specific feature set each team needs.

Attio vs folk

folk is built to import contacts fast and stay lightweight. Attio is built for custom data modeling and scale. Both are popular with startups, agencies and small deal teams.

app.salescrew.io/deals

Pipeline with weighted forecast and stage breakdown

Choose folk when you want to import contacts from LinkedIn, Gmail or a spreadsheet quickly and keep the CRM lightweight. Choose Attio when you need custom objects, deeper data modeling, or expect the team and the data model to grow past what a simpler CRM comfortably handles.

The short answer

folk is built around fast contact import, a LinkedIn browser extension, and a simpler setup process; Attio is built around flexible data modeling with custom objects and deeper workflow automation.
folk's paid plans start at $24/member/month (Standard, annual); Attio's start at $35/user/month (Plus, annual), with both companies offering a lower-cost or free entry point below that.
Attio's Pro plan includes unlimited seats; folk prices per member on every paid tier, so cost scales directly with headcount on folk in a way it doesn't on Attio's higher tiers.
Both integrate with LinkedIn, email and calendar sync, though folk leans harder on browser-based import as its core workflow, while Attio leans on API and webhook access for custom integrations.

Attio vs folk at a glance

Dimension	Attio	folk
Free tier	Up to 3 seats, 50,000 records, basic sync	No free plan; paid plans start immediately
Entry paid price	Plus: $35/user/mo (annual), $44/user/mo (monthly)	Standard: $24/member/mo (annual), $30/member/mo (monthly)
Mid/top tier price	Pro: $79/user/mo (annual), unlimited seats	Premium: $48/member/mo (annual), custom objects and deals
Contact import	Native sync and enrichment tools	LinkedIn browser extension and Chrome-based import as a core workflow
Custom objects	Up to 12 objects on Pro	Available from Premium tier up
API access	Included from Plus tier up	Included from Premium tier up
Best-fit use case	Teams that need custom data modeling or expect to scale past a simple contact list	Teams that want a fast, lightweight CRM built around importing contacts from where they already are

Figures checked on vendor pricing pages, September 2026 (attio.com/pricing, folk.app/pricing).

Where each tool holds up, and where it doesn't

Attio

Deeper data modeling with up to 12 custom objects on the Pro plan, useful for tracking more than just contacts and deals
Unlimited seats on the Pro plan, so cost doesn't scale directly with headcount past that tier
More setup decisions before the CRM matches how your team actually works, compared to folk's faster out-of-the-box import flow
No custom objects on the Free or Plus tiers; that flexibility only shows up on Pro and above

folk

Fast contact import via its LinkedIn extension and Chrome-based tools, with less configuration needed to get started
Simpler pricing structure with clearer per-member costs across two main paid tiers
No free tier; every plan carries a monthly per-member cost from day one
Per-member pricing on every tier means cost scales directly with team size, with no unlimited-seat option the way Attio's Pro plan offers

How to choose

Start with how your team actually gets contacts into the CRM today. If most contacts come from LinkedIn, a spreadsheet, or a Gmail inbox, and you want to be adding and organizing them within a day of signing up, folk's import-first workflow is built exactly for that. Its Chrome extension and lighter setup mean less time spent configuring before the tool is useful.

If your data needs are more complex, tracking more than contacts and deals, custom objects for projects, properties, candidates, or whatever your business actually runs on, Attio's data modeling handles that in a way folk's simpler structure isn't built for. That flexibility comes with more setup time up front, which is the trade either way.

Team size matters too. If you expect to add seats over time, Attio's unlimited-seat Pro plan caps that cost in a way folk's per-member pricing never does. For a small, stable team that isn't planning to scale headcount quickly, folk's simpler per-member pricing can be easier to budget against.

Also weigh how much configuration you actually want to do before the CRM feels usable. folk's browser extension is built so a person can start dropping contacts into the tool the same day they sign up, with almost no setup decisions required first. Attio's flexibility means the opposite is true by design: the CRM is more useful the more time you put into shaping custom objects and fields around your process, which pays off for a team with the time to do that setup, and feels like unnecessary overhead for one that doesn't.

Questions

Can you use both Attio and folk?: Technically yes, but it's unusual, since the two overlap directly as CRMs rather than complementing each other the way a CRM and a data-enrichment tool would. Most teams pick one as their system of record rather than running both in parallel, since maintaining the same contact and pipeline data in two separate CRMs creates sync problems neither platform solves for you.
How do you migrate from folk to Attio, or the other way?: Both support CSV export and import for contact and company records, so moving the underlying data is usually straightforward. What doesn't move automatically is configuration: custom objects and fields, workflow automations, and pipeline stages have to be rebuilt manually in the destination tool, since neither platform imports the other's schema directly.
Which one is simpler to set up?: folk is generally built around fast setup: its LinkedIn browser extension and Chrome-based import let a team pull contacts in directly from existing sources with less configuration up front. Attio's flexibility, custom objects, deeper data modeling, more granular permissions, comes with more setup decisions to make before the CRM reflects how your team actually works.
Which one is cheaper for a small team?: folk's Standard plan is $24/member/month billed annually, with a Premium tier at $48/member/month for custom objects and deals. Attio's Free plan covers up to 3 seats with 50,000 records at no cost, though its first paid tier, Plus, runs $35/user/month annually for more seats, records and API access. For a very small team, Attio's free tier can be cheaper up front; once you need custom objects or a bigger seat count, the comparison depends on the specific feature set each team needs.