Attio vs folk vs Pipedrive: which lightweight CRM?
Three small-team CRMs with seat prices, free plans and migration help read on each vendor's site in September 2026.
Choose folk when your selling runs on relationships in email and LinkedIn. Choose Attio when you want a free start for three and a data model you can shape. Choose Pipedrive when you want the cheapest paid seat and a pipeline-first screen.
The short answer
- Attio costs $0 for up to 3 seats, then $35 (Plus) and $79 (Pro) a user a month billed annually, per attio.com/pricing, checked September 2026.
- folk costs $24 (Standard), $48 (Premium) and from $80 (Enterprise) a member a month billed annually, per folk.app/pricing, checked September 2026.
- Pipedrive costs $14 (Lite), $39 (Growth), $59 (Premium) and $79 (Ultimate) a seat a month billed annually, per pipedrive.com/en/pricing, checked September 2026.
- folk puts deals, email sequences and API access on Premium; Attio Pro adds unlimited seats.
Attio vs folk vs Pipedrive at a glance
Per seat, per month, billed annually unless marked.
| Dimension | Attio | folk | Pipedrive |
|---|---|---|---|
| Free plan | Up to 3 seats, 50,000 records | Starts at Standard | Starts at Lite |
| Entry seat | $35 (Plus); $44 monthly | $24 (Standard); $30 monthly | $14 (Lite) |
| Middle seat | $79 (Pro, unlimited seats); $99 monthly | $48 (Premium); $60 monthly | $39 (Growth); $59 (Premium) |
| Top tier | Enterprise, custom | From $80 (Enterprise); from $100 monthly | $79 (Ultimate) |
| Migration help | Migrate button, 40+ CRMs, no charge on paid plans | Custom support, CSV up to 10 MB, up to 7 days | Spreadsheet import, 50,000 rows per file |
Figures checked on attio.com/pricing, folk.app/pricing, pipedrive.com/en/pricing and each vendor's migration or import help page, September 2026.
What each one does well, and where it costs you
Attio
- The only free plan of the three, for up to 3 seats
- Pro includes unlimited seats and 1,000,000 records
- The entry paid seat is the priciest of the three at $35
- Plus stops at 10 seats
folk
- Standard includes email campaigns, enrichment, a LinkedIn extension and WhatsApp sync
- Custom migration support from 11 named tools
- Deals, sequences and API access need Premium at $48
- No free plan on the pricing page
Pipedrive
- The cheapest paid seat of the three at $14
- A pipeline-first screen for teams that move many deals
- Add-ons such as LeadBooster are billed on top of seats
- No free plan on the pricing page
How to choose between the three
Start with how your team sells. If you spend your day in conversations with a known network, folk's email, LinkedIn and WhatsApp sync fits that work. If your deals follow clear stages, Pipedrive's pipeline screen keeps them moving. If you're still working out what to track, Attio lets you shape the records yourself.
Then check the tier you'd really need. You'll want deals in folk? That's Premium at $48. Need more than 10 seats in Attio? That's Pro at $79. Pipedrive stays at $14 until you want its Growth features at $39.
For head-to-heads, see Attio vs Pipedrive and folk vs Pipedrive.
Questions small teams ask
- Which lightweight CRM is best: Attio, folk or Pipedrive?
- folk is best for relationship-led teams that live in email and LinkedIn, Attio for teams that want to shape their own data model, and Pipedrive for teams that mainly move deals through stages. On entry price, Pipedrive Lite is $14 a seat, folk Standard $24 and Attio Plus $35, billed annually and checked September 2026.
- Which one has a free plan?
- Attio does. Its Free plan covers up to 3 seats and 50,000 records, per attio.com/pricing in September 2026. folk's pricing page starts at Standard, $24 a member a month billed annually, and Pipedrive's starts at Lite, $14 a seat.
- Which is cheapest for a team of five?
- Pipedrive Lite is the cheapest paid seat at $14 a month billed annually, then folk Standard at $24 and Attio Plus at $35. If you need deals as their own records in folk, that's Premium at $48. Prices checked September 2026.
- How hard is it to move between them?
- Each one takes a CSV. folk offers custom migration support from Pipedrive, HubSpot and nine other tools, with files up to 10 MB and a job that can take up to 7 days. Attio's Migrate button covers 40+ CRMs at no charge on paid plans. Pipedrive imports up to 50,000 rows per file. All three checked September 2026.
- Is there a lightweight CRM with outbound built in and unlimited seats?
- Yes. SalesCrew runs cadences from your own mailbox pool beside the pipeline and inbox, with unlimited seats from $299 a month on Core. Disclosure: SalesCrew is our product.