Attio vs Close
Attio is a CRM you shape around your own data model, with AI credits per plan. Close is a sales CRM built for reps who call, text and email all day.
Choose Attio when you want to model your own objects, run workflows and sequences, and start on a free plan. Choose Close when your reps sell by phone and need calling, SMS and a dialer inside the CRM from day one.
The short answer
- Attio prices per user on Free, Plus, Pro and Enterprise, with record limits and AI credits per plan (attio.com/pricing, checked September 2026).
- Close prices per user on Solo, Essentials, Growth and Scale; every plan includes calling, email and SMS (close.com/pricing, checked September 2026).
- Close adds a power dialer on Growth and a predictive dialer on Scale.
- Attio and Close both publish an MCP server for AI assistants.
Attio vs Close at a glance
| Dimension | Attio | Close |
|---|---|---|
| Built around | Flexible records and custom objects | Reps working leads by phone, SMS and email |
| How you pay | Per user; Enterprise custom and billed yearly | Per user on four plans |
| Free start | A free plan | Close free trial, no credit card |
| Automation | Workflows and sequences, free plan included | Automated workflows from Growth |
| AI metering | Seat credits plus shared workspace credits | Monthly AI credits per plan |
| AI assistant access | MCP server and App SDK on every plan | Close MCP server |
Checked on attio.com/pricing, close.com/pricing and close.com/integrations/close-mcp, September 2026. Structure only: this table quotes no prices.
Where each one is strong, and where it costs you
Attio
- Workflows, sequences and the MCP server are on every plan, even Free
- Custom objects let you model partners, investors or product accounts, not only deals
- Records and reports are capped per plan, so a large database pushes you up a tier
- Heavy AI use can outrun the monthly credits; extra workspace credits are sold separately
Close
- Calling, SMS and email share one lead view on every plan
- A money-back guarantee after purchase lowers the risk of switching
- Workflows and bulk email start at Growth, so small plans do less on their own
- Role-based permissions and call coaching sit on Scale only
How to choose between Attio and Close
Watch how your reps spend an hour. If they're on the phone, texting and emailing a lead list, Close keeps all of that on one screen. You'll want Growth or Scale for the dialers.
If the hour goes into shaping data, like tracking product usage, partners or investors next to deals, Attio fits better. It's easier to bend around an unusual business, and you can start free.
Both bill per user and both meter AI in credits, so price the team you'll have next year. Choose neither if two founders track twenty deals; a spreadsheet covers that. Compare Attio vs HubSpot and Close vs Pipedrive for the next options.
Attio and Close questions
- Which suits a team that sells by phone, Attio or Close?
- Close puts calling, SMS and email into every plan, with a power dialer on Growth and a predictive dialer on Scale (close.com/pricing, checked September 2026). Attio's plans are organised around records, workflows, sequences, reports and AI credits. If your reps live on the phone, run a week of real calls in each before you sign.
- How do Attio and Close charge?
- Both charge per user each month. Attio sells Free, Plus, Pro and a custom Enterprise plan, with a discount on annual billing. Close sells Solo, Essentials, Growth and Scale. Both pages were checked in September 2026, and both meter AI use in monthly credits on top of the seat.
- Can Claude or ChatGPT work inside Attio or Close?
- Yes, both publish an MCP server. Attio lists its MCP server and App SDK on every plan, including Free. Close publishes an MCP server page that lets a compatible AI agent reach your Close data. Both were checked in September 2026. Scope the token to the objects the assistant needs.
- Which one suits a data-heavy or product-led team?
- Attio does. It lets you shape custom objects and records, and its plans are sized by record count, reports and AI credits (attio.com/pricing, checked September 2026). Close is built around reps working a lead list by phone and email. Match the tool to whether your team models data or makes calls all day.
- Is there a CRM where every AI action waits for approval?
- SalesCrew sends every AI action through one approval queue, and every action in the app is also an MCP tool. Each client gets its own database. Core is $299 a month with unlimited seats. SalesCrew is our product.