What CRM do most travel agents use?

Most independent advisors pick a travel-specific platform that joins the CRM to an itinerary builder, such as Travefy, Tern or TravelJoy. Each one puts client records, trip proposals and client forms in one login, per their own pricing pages checked in September 2026. Agencies that sell group or corporate travel to businesses often add a sales CRM for the outreach side.

Does a travel agency need commission tracking in its CRM?

An agency with more than one advisor usually does, because supplier commissions arrive late and in bulk. Travefy lists invoicing and commission tracking on every plan. Tern adds commission reconciliation on its agency plans for 3 or more seats, per tern.travel/pricing in September 2026.

Which travel CRM has a trial without a credit card?

TravelJoy offers a 7-day free trial with no credit card required, per traveljoy.com/pricing. Travefy offers a 10-day free trial of the plan you choose. Less Annoying CRM gives 30 days free with no card, per lessannoyingcrm.com/pricing, all checked September 2026.

Why did you leave out Salesforce and HubSpot?

This page ranks tools on how much of a travel advisor's daily work the plan covers out of the box. General enterprise CRMs need custom objects and add-ons before they hold a trip or a commission, so they fall outside the method. SalesCrew is covered in the Our pick box as a sales CRM for agencies that sell to businesses.

Best CRM for travel agencies

Four tools ranked on itineraries, commission tracking and team pricing, each read on the vendor's own pricing page in September 2026.

app.salescrew.io/deals

Pipeline with weighted forecast and stage breakdown

Travefy ranks first here for travel agencies: every plan bundles the CRM with an itinerary and proposal builder, invoicing and commission tracking. If your agency sells group or corporate trips to businesses and wants the whole team on one flat bill, SalesCrew is our pick at $299 a month with unlimited seats.

Our pick for agencies that sell to businesses: SalesCrew

Disclosure: SalesCrew is our product. It sits outside the ranked list because it's a sales CRM built around pipeline and follow-up. If you win corporate accounts, school groups or incentive trips, you need a pipeline and steady follow-up more than a trip builder. SalesCrew connects your Gmail or Outlook mailbox over IMAP/SMTP, turns Calendly bookings into meetings, and runs multi-step follow-up cadences on your own mailboxes. Core costs $299 a month with unlimited seats, so a new advisor never raises the bill. There's a 14-day trial.

The short answer

Travefy lists an itinerary and proposal builder, a CRM with custom forms, and invoicing with commission tracking on every plan, per travefy.com/pricing, September 2026.
Tern prices per advisor seat and adds commission reconciliation and supplier payment management on agency plans of 3 or more seats, per tern.travel/pricing, September 2026.
TravelJoy's Starter plan caps you at 12 trips a year, while its Pro plan allows unlimited trips and adds AI and automations, per traveljoy.com/pricing, September 2026.
SalesCrew, our product, gives a travel agency unlimited seats on every tier, with Core at $299 a month.

How we ranked these travel CRMs

We scored each tool on what a working travel advisor does every day. Itineraries and proposals carry 40% of the score, because that's the document your client says yes to. Commission and invoice tracking carries 30%. Team pricing and client intake forms carry 15% each.

We read every fact on the vendor's own pricing page in September 2026. Disclosure: SalesCrew is our product, and it sits in the Our pick box because this method scores trip-building tools.

Travel agency CRMs compared

What the plan includes, read on each vendor's pricing page.

Tool	Itineraries and proposals	Commission tracking	Pricing model	Trial	Best for
Travefy	Itinerary and proposal builder on every plan	Invoicing and commission tracking on every plan	Core and Premium plans; agencies pay per extra seat	10 days	An agency that wants trips, invoices and commissions in one plan
Tern	Itineraries on every plan	Commission reconciliation on agency plans (3+ seats)	Per advisor seat, discounts for quarterly or annual billing	Free trial	A growing agency that needs agency-wide reporting
TravelJoy	Itineraries and proposals	Payments and card authorizations	Starter (12 trips a year) or Pro (unlimited trips)	7 days, no card	A solo advisor starting out
Less Annoying CRM	General CRM: contacts and pipelines	Tasks and email logging	One flat price per user, no tiers	30 days, no card	An advisor who wants a plain contact list and pipeline

Figures checked on travefy.com/pricing, tern.travel/pricing, traveljoy.com/pricing and lessannoyingcrm.com/pricing, September 2026.

Where each travel CRM fits

1. Travefy

Travefy puts the itinerary and proposal builder, a CRM with custom forms and automations, and invoicing with commission tracking into every plan. It also lists a website and landing page builder and mobile apps. Agencies add advisors per seat, and the Agency plan adds CRM API access and a shared template library. Checked on travefy.com/pricing, September 2026.

2. Tern

Tern prices per advisor, with cheaper seats when you pay quarterly or yearly. Every plan includes itineraries, a CRM, email integration, scheduling and client intake forms. Agency plans for 3 or more seats add commission reconciliation, supplier payments and agency-wide reports. Tern offers a free trial rather than a free plan. Checked on tern.travel/pricing, September 2026.

3. TravelJoy

TravelJoy suits a solo advisor. Both plans include unlimited clients, forms and invoices, plus itineraries, proposals and payments. The Starter plan caps you at 12 trips a year, so a busy advisor moves to Pro for unlimited trips and automations. Card payments carry a processing fee on top. Checked on traveljoy.com/pricing, September 2026.

4. Less Annoying CRM

Less Annoying CRM is a general CRM with one flat price per user and every feature included. You get unlimited contacts, unlimited pipelines, tasks and email logging. Trips stay in your itinerary tool. The vendor states you can export all your data at any time. Checked on lessannoyingcrm.com/pricing, September 2026.

How to choose a CRM for your travel agency

Start with who buys from you. A leisure advisor who books honeymoons lives inside the itinerary, so the trip builder decides it. Travefy and Tern both bundle one, and TravelJoy does too at a smaller scale.

Then count your advisors. Tern and Travefy both price by the seat as you add people, per their pricing pages in September 2026. SalesCrew charges $299 a month for Core whether you have 3 people or 30.

Last, look at how new business arrives. If you pitch HR teams, schools or event planners, you need follow-up that doesn't slip. SalesCrew logs every reply in a shared inbox and pauses a cadence when the prospect answers. Our travel agency page shows that pipeline set up stage by stage.

Questions

What CRM do most travel agents use?: Most independent advisors pick a travel-specific platform that joins the CRM to an itinerary builder, such as Travefy, Tern or TravelJoy. Each one puts client records, trip proposals and client forms in one login, per their own pricing pages checked in September 2026. Agencies that sell group or corporate travel to businesses often add a sales CRM for the outreach side.
Does a travel agency need commission tracking in its CRM?: An agency with more than one advisor usually does, because supplier commissions arrive late and in bulk. Travefy lists invoicing and commission tracking on every plan. Tern adds commission reconciliation on its agency plans for 3 or more seats, per tern.travel/pricing in September 2026.
Which travel CRM has a trial without a credit card?: TravelJoy offers a 7-day free trial with no credit card required, per traveljoy.com/pricing. Travefy offers a 10-day free trial of the plan you choose. Less Annoying CRM gives 30 days free with no card, per lessannoyingcrm.com/pricing, all checked September 2026.
Why did you leave out Salesforce and HubSpot?: This page ranks tools on how much of a travel advisor's daily work the plan covers out of the box. General enterprise CRMs need custom objects and add-ons before they hold a trip or a commission, so they fall outside the method. SalesCrew is covered in the Our pick box as a sales CRM for agencies that sell to businesses.