What is Salesforce Agentforce?
Salesforce's AI agent platform: agents that plan steps, pick actions and run on your CRM data, paid for by credits, conversations or users.
The short answer
- Salesforce Agentforce is Salesforce's platform for AI agents that answer questions and take actions on CRM data; Salesforce calls it the AI agent platform that delivers 24/7 autonomous support at enterprise scale, as of September 2026.
- Agentforce agents plan with the Atlas Reasoning Engine, which breaks a request into smaller tasks and checks each step, and act through a library of actions you define.
- Salesforce prices Agentforce 3 ways as of September 2026: Flex Credits per action, per conversation, or per-user licences, and every Salesforce customer can start free with Salesforce Foundations.
- SalesCrew handles the same job with MCP: every action in the app is also a tool any AI client can call, and every outside send waits in one approval queue you control.
Agentforce plans, then acts through actions you allow
You give an Agentforce agent a job and a set of actions. When a request comes in, the Atlas Reasoning Engine splits it into smaller tasks. It checks each step and proposes a plan until it reaches an answer or an action.
The actions are the part you control. Salesforce's Agent Builder lets you start from a ready-made agent or build one for any role, using Flows, Prompts, Apex and MuleSoft APIs you already have. Inside an agent, you define subagents by writing instructions in plain language. An agent can only do what its actions let it do, so that list is where your review should start.
The parts of Agentforce, in Salesforce's words
Read on salesforce.com/agentforce and salesforce.com/agentforce/pricing.
| Part | What Salesforce says it does | What you decide |
|---|---|---|
| Atlas Reasoning Engine | Breaks the prompt into smaller tasks and evaluates each step until the answer or action is reached | Which requests reach the agent |
| Agent Builder | Low-code builder to customise ready-made agents or build new ones with Flows, Prompts, Apex and MuleSoft APIs | Who can build and publish agents |
| Actions | A library of actions the agent chooses from | Which actions each agent may take |
| Subagents | Defined by natural-language instructions inside an agent | The wording of each instruction |
| Pricing routes | Flex Credits, conversations (Resolutions) or per-user licences | Which route fits your volume |
| Free start | Every Salesforce customer can start free with Salesforce Foundations | When to move to paid usage |
Salesforce wording checked on salesforce.com/agentforce and salesforce.com/agentforce/pricing, September 2026.
The pricing route decides what a busy month costs
Agentforce's 3 routes meter different things. Flex Credits charge per action, so cost follows how many steps agents take. Conversation pricing charges per conversation, so cost follows how many people the agent talks to. Per-user licences charge by seat, the way the rest of Salesforce does.
Pick the route after you count your volume, not before. Our Einstein vs Agentforce answer lists the published rates for each route, and the Sales Cloud cost guide covers the seats underneath.
How SalesCrew gives agents the whole CRM
SalesCrew is an AI-native CRM that your agents can operate and your clients can own. Each of its 140+ MCP tools has the same effect as its button in the app. Claude, ChatGPT, Cursor or your own agent can work the pipeline through a scoped token, and every call lands in the audit log.
Each agent runs off, draft, review or auto. Emails, LinkedIn messages and marketplace proposals wait in one approval queue by default, and one kill switch stops every agent. Pricing starts at $299 a month on Core, with unlimited seats on every tier.
Give an agent fewer actions than you think it needs
Questions
- What does Agentforce actually do inside Salesforce?
- Agentforce runs AI agents that answer questions and take actions on your Salesforce data. Each agent picks from a library of actions you give it, and the Atlas Reasoning Engine plans the steps. Salesforce describes it as an AI agent platform for 24/7 autonomous support at enterprise scale, as of September 2026.
- Can you try Agentforce without paying?
- Yes. Salesforce says every Salesforce customer can get started with Agentforce for free, for any use case, with Salesforce Foundations. Paid usage then runs on one of 3 routes: Flex Credits, conversations or per-user licences.
- Do you need a developer to build an Agentforce agent?
- Not for a simple one. Salesforce calls Agent Builder low-code, and you write each subagent's instructions in plain language. Actions that call Flows, Apex or MuleSoft APIs still need someone who can build and test those pieces.
- Is there a CRM where any AI client can run the agent work?
- SalesCrew is built that way. Every action in the app is also one of 140+ MCP tools, so Claude, ChatGPT or Cursor can do the same work a person does in the UI. Any outside send waits in one approval queue by default.