Does Salesforce allow cold email?

Not in bulk. Salesforce's use policy bans unsolicited email to significant numbers of people you have no preexisting relationship with.

An admin approves every new account by hand. Nothing is created until then. We reply by email; no newsletter, no sequence.

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The short answer

  • Salesforce's Acceptable Use and External-Facing Services Policy, last updated 8 July 2025, prohibits sending unsolicited emails to significant numbers of email addresses belonging to people or companies with whom you have no preexisting relationship, so bulk cold email falls outside it.
  • The same Salesforce policy bans harvesting web properties to find email addresses and emailing anyone who asked to be removed from a list.
  • Salesforce treats a breach of the policy as a material breach of the customer's main agreement, which puts the whole contract at risk.
  • SalesCrew allows cold outbound as a matter of product policy: cadences send through the mailbox-pool sender with daily caps, and suppression is enforced at audience freeze and again at send.

Salesforce draws the line at bulk sends to strangers

Salesforce's policy doesn't ban email to people you haven't met. It bans unsolicited email to significant numbers of them. A rep writing one-to-one to a prospect is ordinary sales work. A sequence to 5,000 sourced addresses is what the policy describes.

The policy lists other spam activity too. You can't send in breach of CAN-SPAM or any other anti-spam law. You can't harvest websites for addresses. And you can't email people who asked to be removed. Each rule applies to every Salesforce service, including Sales Cloud and Marketing Cloud.

What Salesforce's policy says about email

The email rules in the Acceptable Use and External-Facing Services Policy.

RulePolicy wording, in shortWhat it means for outbound
Bulk unsolicited emailNo unsolicited emails to significant numbers of addresses with no preexisting relationshipBulk cold sequences are out of bounds
Anti-spam lawNo email in violation of CAN-SPAM or any other anti-spam lawThe law applies on top of the policy
HarvestingNo mining or harvesting web properties to find email addressesScraped lists are out of bounds
Removal requestsNo email to users who asked to be removed from a listOpt-outs must be honoured everywhere
BreachA violation counts as a material breach of the main agreementThe contract is at risk

Salesforce Acceptable Use and External-Facing Services Policy (last updated 8 July 2025), read on salesforce.com, September 2026.

Where teams on Salesforce run cold outbound

Teams that stay on Salesforce usually send one-to-one from it and run bulk outbound in a separate tool. The work then splits across 2 systems, and replies need copying back. Our answer on routing replies covers that hand-off.

SalesCrew keeps outbound and the pipeline in one database. Cadences send through the mailbox-pool sender, which spreads a list across your own mailboxes under per-mailbox and per-domain daily caps. If your team already sends from Salesforce, the Salesforce send path pushes a campaign there, and the sender address guide covers the setup. See how the two compare on SalesCrew vs Salesforce.

The policy and the law are separate checks

A send can fit a tool's policy and still break the law, or the other way round. Check Salesforce's policy, CAN-SPAM, GDPR and any local law that covers your list before a campaign goes out. This is not legal advice.

Questions

Can I send cold email from Salesforce Sales Cloud?
Only within its Acceptable Use and External-Facing Services Policy. That policy, last updated 8 July 2025, bans sending unsolicited emails to significant numbers of addresses with no preexisting relationship. One-to-one emails to contacts you already know fit the policy; bulk sends to a sourced list do not.
Does Salesforce let you email scraped addresses?
No. The same policy lists mining data or harvesting any web property to find email addresses as prohibited spam activity. Addresses gathered that way are out of bounds on Salesforce, whatever the law in your country says.
What happens if you break Salesforce's acceptable use policy?
Salesforce treats it as a material breach. The policy says a customer's violation counts as a material breach of the Main Services Agreement or other agreement governing the services. That puts the whole contract at risk, beyond the one campaign.
Can SalesCrew send campaigns through Salesforce?
Yes. SalesCrew has a Salesforce send path that pushes a campaign to Salesforce, so teams that already send from Salesforce keep that route. Suppression is applied before the push, and each send stays subject to Salesforce's own policy.