GoHighLevel vs HubSpot for a marketing agency
Account pricing against seat pricing, with sub-accounts, onboarding fees and resale read on both sites in September 2026.
Choose GoHighLevel when your agency runs many small clients and wants one flat fee for all of them. Choose HubSpot when your agency needs marketing and sales for its own growth in one database and wants to start free.
The short answer
- GoHighLevel costs $97 (Starter, 3 sub-accounts), $297 (Unlimited) and $497 (Agency Pro) a month, with unlimited team members on every plan, per gohighlevel.com/pricing, checked September 2026.
- HubSpot Sales Hub costs $0 for up to 2 users, then $7, $90 and $150 a seat a month billed annually, per hubspot.com/pricing/sales, checked September 2026.
- HubSpot adds one-time onboarding fees of $1,500 on Professional and $3,500 on Enterprise.
- GoHighLevel Agency Pro adds SaaS Mode for reselling the platform as your own subscription.
GoHighLevel vs HubSpot at a glance
Monthly price. HubSpot billed annually unless marked.
| Dimension | GoHighLevel | HubSpot Sales Hub |
|---|---|---|
| Pricing unit | Per account, flat | Per seat |
| Free plan | Starts at Starter | Free, up to 2 users |
| Entry | $97 (Starter): 3 sub-accounts | $7 a seat (Starter); $20 billed monthly |
| Middle | $297 (Unlimited): unlimited sub-accounts, basic API | $90 a seat (Professional) + $1,500 onboarding |
| Upper | $497 (Agency Pro): SaaS Mode | $150 a seat (Enterprise) + $3,500 onboarding |
| Team members | Unlimited on every plan | Priced per seat |
Figures checked on gohighlevel.com/pricing and hubspot.com/pricing/sales, September 2026.
What each one does well, and where it costs you
GoHighLevel
- Unlimited team members on every plan and unlimited sub-accounts from $297
- SaaS Mode on Agency Pro turns the platform into a product you resell
- Starter caps you at 3 sub-accounts
- The cheapest plan is $97 a month, with no free plan on the pricing page
HubSpot
- A free plan for 2 users and a $7 Starter seat
- Marketing, sales and service share one contact database
- Every seat adds cost, from $7 up to $150 a month
- Professional and Enterprise add $1,500 and $3,500 onboarding fees
How to choose for agency work
Split the question in two. Are you buying a tool to run your clients' marketing, or to run your own agency's sales? GoHighLevel's sub-accounts are built around the first job. HubSpot's one contact database suits the second.
Then count people and clients. On GoHighLevel, you'll pay the same $297 whether you have three staff or thirty. On HubSpot, each seat adds to the bill, and Professional brings a $1,500 fee in year one.
Looking at resale too? Read GoHighLevel vs Vendasta, or compare HubSpot with a lighter CRM in HubSpot vs Pipedrive.
Questions agencies ask
- Is GoHighLevel or HubSpot better for a marketing agency?
- GoHighLevel is better for an agency that runs many small clients inside one account, since Unlimited at $297 a month includes unlimited sub-accounts and team members. HubSpot is better for an agency that runs its own inbound and sales in one database, with seats from $7. Both checked September 2026.
- How does GoHighLevel pricing differ from HubSpot's?
- GoHighLevel charges per account: $97, $297 or $497 a month, with unlimited team members on every plan. HubSpot Sales Hub charges per seat: $0 for up to 2 users, then $7, $90 and $150 a seat a month billed annually, plus onboarding fees of $1,500 and $3,500 on the top two tiers. Checked September 2026.
- Does GoHighLevel have a free plan like HubSpot?
- GoHighLevel's pricing page starts at Starter, $97 a month with 3 sub-accounts. HubSpot's Sales Hub has a free plan for up to 2 users, per hubspot.com/pricing/sales in September 2026. For a trial run with no budget, HubSpot's free plan is the way in.
- Can an agency resell GoHighLevel to clients?
- Yes. GoHighLevel Agency Pro at $497 a month adds SaaS Mode, which sells subscriptions from your website and creates the client account when someone pays, per gohighlevel.com/pricing in September 2026.
- Is there an agency CRM where every client has its own database?
- Yes. SalesCrew gives every client instance its own database with full export, and every action is also an MCP tool your team's AI can run. The Agency plan is $1,200 a month with unlimited seats. Disclosure: SalesCrew is our product.