Best CRM for roofing companies
Roofing software splits into measurement and proposal tools, dispatch-heavy field service platforms, and general CRMs pressed into service. Compared on what each actually does.
Roofr wins for a roofing company that wants aerial measurement, proposals and CRM in one published-price platform, starting at $109/month. AccuLynx wins instead for a larger roofing operation that wants sales, production and financials bundled together and is willing to sit through a pricing call to get it.
The short answer
- Roofr's Essentials tier ($249/mo monthly, $209/mo annual) adds core CRM features, unlimited proposals and invoices, and e-signatures; its Scale tier ($349/mo monthly, $299/mo annual) adds job costing and QuickBooks integration, all with unlimited users, per roofr.com/pricing.
- AccuLynx gates all pricing behind a request form; its site markets a Sales/CRM module for pipeline tracking alongside production and financial management, per acculynx.com/pricing.
- ServiceTitan and Jobber both serve roofing among other trades: ServiceTitan is entirely quote-based, while Jobber publishes pricing from $29/month (Core, 1 user) with Pipeline and lead management added at its Grow tier, per servicetitan.com/pricing and getjobber.com/pricing.
Roofing software compared
| Tool | Starting price | Seats model | Aerial measurement? | Own database? | CRM/pipeline? | Best for | Not for |
|---|---|---|---|---|---|---|---|
| Roofr | Free (Starter) / $109/mo (Measure+, monthly) | Unlimited users on every plan, no per-seat charge | Yes, core product; $13-19 per report depending on tier | No, hosted multi-tenant SaaS | Core CRM from Essentials ($249/mo); full CRM on Scale ($349/mo) | A roofing company wanting measurement, proposals and CRM together with published pricing | A company that already owns a measurement tool and just wants dispatch |
| AccuLynx | Pricing on request | Not published | Yes, part of the platform | No, hosted multi-tenant SaaS | Sales/CRM module for pipeline tracking, bundled with production and financials | A larger roofing operation wanting sales, production and financials in one system | A company that wants to compare a price before a sales call |
| ServiceTitan | Pricing on request | Per technician, quoted | No, not a built-in feature | No, hosted multi-tenant SaaS | Yes, a named CRM feature (pipeline management, deal tracking), not roofing-specific | A multi-trade operation that includes roofing alongside HVAC, plumbing or electrical | A roofing-only shop needing aerial measurement out of the box |
| Jobber | $29/mo (Core, 1 user, annual) | Per user beyond the tier's included seats, +$29/mo each | No, not a built-in feature | No, hosted multi-tenant SaaS | Pipeline and lead management on Grow ($149/mo) and Plus ($399/mo) tiers | A smaller roofing company wanting dispatch and a pipeline without measurement needs | A roofer whose sales process depends on aerial estimating |
Figures checked on roofr.com/pricing, acculynx.com/pricing, servicetitan.com/pricing and getjobber.com/pricing, September 2026.
How each one fits a roofing business
Roofr
Leads with aerial measurement reports, then layers proposals, invoicing, e-signature and CRM on top as you move up tiers, with unlimited users on every plan and no per-seat charge. Add-ons cover an instant estimator, lead-gen sites and an AI receptionist. Not for: a company that already has a measurement workflow and just needs dispatch.
AccuLynx
Markets itself as an all-in-one roofing business platform: a Sales/CRM module for the pipeline, production management for the job itself, and financial management on top, with document automation and customer portals included. The tradeoff is that every number requires a pricing request. Not for: a company that wants to compare costs before a sales conversation.
ServiceTitan
Covers roofing as one of 15+ trades, with a named CRM feature (pipeline management, deal tracking) alongside dispatch, pricebook and payroll, useful if a roofing company is part of a broader multi-trade operation already on ServiceTitan. It has no aerial measurement tool of its own. Not for: a roofing-only shop whose sales process starts with a satellite estimate.
Jobber
The lowest published starting price at $29/month, with a basic client manager from the entry tier and Pipeline and lead management from Grow ($149/month). No measurement tool, so a roofer relying on aerial estimating needs to pair it with something like Roofr. Not for: a company whose estimating process depends on satellite measurement.
When none of these is the answer
A one-crew roofing operation doing a handful of jobs a month from referrals doesn't need dedicated roofing software yet. A phone, a ladder and a spreadsheet for tracking estimates covers that stage, and any of these tools add setup and monthly cost that only pays off once measurement volume or crew count makes manual tracking slow.
Disclosure: SalesCrew is our product. It has no aerial measurement tool, no dispatch and no crew scheduling, so it doesn't replace any tool in this list for running roofing jobs. Where it could fit is running outbound to storm-damage leads, insurance adjusters or commercial property managers alongside a measurement tool. It isn't ranked above because that's a narrower use than what a roofing company needs on day one.
Questions
- What's the difference between Roofr and AccuLynx?
- Roofr publishes its pricing and leads with measurement reports and proposals, with CRM features added at its Essentials tier ($249/mo) and full CRM at Scale ($349/mo). AccuLynx gates all pricing behind a demo request and positions itself as an all-in-one roofing business platform covering sales, production and financials. Roofr is easier to evaluate before talking to sales; AccuLynx claims broader operational depth.
- Does a roofing company need aerial measurement software, or a general CRM?
- Usually both, in different tools or bundled. Aerial measurement (Roofr's core product, and a module inside AccuLynx) speeds up estimating from a satellite image instead of a ladder. A CRM or pipeline tracks the leads and deals around that estimate. Roofr bundles measurement and CRM together starting at its Essentials tier; a general CRM has no measurement feature at all.
- Is ServiceTitan built for roofing specifically?
- ServiceTitan covers 15+ trades including roofing, with a named CRM feature (pipeline management, deal tracking) alongside dispatch and payroll, but it isn't roofing-specific the way Roofr or AccuLynx are. It has no aerial measurement tool of its own. It fits a roofing company that's part of a broader multi-trade operation, or one large enough to justify a quote-based, dispatch-heavy platform.
- Can Jobber replace a roofing-specific tool?
- For a smaller roofing company doing residential replacements and repairs without heavy estimating volume, Jobber's published pricing and Pipeline feature (from its Grow tier) can cover dispatch and lead tracking. It has no aerial measurement tool, so a roofer relying on satellite estimating still needs Roofr or a similar tool alongside it.