Best call tracking software
Tools that attribute a phone call to the ad, keyword or page that generated it, compared on price, what's metered separately and who each one is actually built for.
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WhatConverts wins for a small or mid-size team on price and simplicity: $30 a month with unlimited users beats CallRail's $50 entry tier, and nothing here is gated by seat count. CallRail wins instead if you specifically want Conversation Intelligence-style AI call summaries and sentiment tagging bundled into the same product, which sits on its higher tiers.
The short answer
- WhatConverts' Call Tracking tier is $30/month with unlimited users on every plan, including a $30 usage credit toward numbers, minutes and SMS, per whatconverts.com/pricing.
- CallRail's Lead Tracking tier is $50/month for 5 local numbers and 250 minutes, with extra numbers, minutes and SMS billed as metered add-ons the following month, per callrail.com/pricing.
- Invoca publishes no price at any tier, from its entry Pro plan through Enterprise and Elite; every tier requires a sales demo, per invoca.com/pricing.
Call tracking tools compared
| Tool | Starting price | Seats | API/integrations | Best for | Not for |
|---|---|---|---|---|---|
| CallRail | $50/mo (Lead Tracking, 5 numbers, 250 min) | Not capped on the pricing page | Not detailed on the pricing page itself | A team that wants AI call summaries and sentiment tagging in the same tool | A team watching every dollar, since overages on numbers, minutes and SMS add up fast |
| WhatConverts | $30/mo (Call Tracking, $30 usage credit) | Unlimited on every tier | API + webhooks on all tiers; Google/Bing Ads on Plus | The lowest entry price with no per-user penalty | A team that needs form or chat tracking bundled at the entry tier |
| Invoca | Pricing on request | Not published | No-code integrations on Pro; more on higher tiers | An enterprise team that wants SSO, sandbox and AI conversation analytics | A small business that wants a number without a sales call |
Figures checked on callrail.com/pricing, whatconverts.com/pricing and invoca.com/pricing, September 2026.
How the three differ in practice
CallRail
Positions Conversation Intelligence, AI-generated call summaries, sentiment analysis and automatic conversion tagging, as the differentiator on its higher tiers, on top of standard number and call tracking. The catch is a metered layer underneath: extra local numbers run about $3 each and extra minutes bill in cents on top of the base plan, so an active account's real bill runs above the advertised $50. Not for: a team that wants one flat number with no usage-based surprises.
WhatConverts
The only one of the three with unlimited users on every plan, including its cheapest tier, which matters for an agency or a team where several people need visibility into the same lead data without a per-seat charge. Its top Elite tier adds full customer-journey and multi-touch attribution across the funnel, not only a single call. Not for: a team that needs form and chat tracking bundled into the entry tier rather than added separately.
Invoca
Built for a larger organization from the ground up: Signal AI conversation analytics, PreSense pre-connect call routing and SAML SSO sit on its upper tiers, and none of its pricing is self-serve. That structure fits a company that already runs a formal vendor-evaluation process, not one that wants to sign up and see a number today. Not for: a small business wanting to compare a real price before a call.
How to choose
Choose WhatConverts if you want the lowest price, $30 a month with unlimited users. Choose CallRail if you want AI call summaries and sentiment tags in the same product, on its higher tiers. Choose Invoca if you're a larger company with a formal vendor review and need SSO and pre-connect call routing.
Disclosure: SalesCrew is our product. Choose SalesCrew if you want call outcomes logged on the contact next to the lead's source and the deal. Its marketing module pulls ad and analytics data into the same database, so cost per lead by channel is a query. Phone numbers route inbound calls by hours, and each call lands on the contact with the source that produced it.
Questions
- What's the cheapest way to start call tracking?
- WhatConverts' Call Tracking tier is $30/month and includes unlimited users, with a $30 usage credit toward numbers, minutes and SMS. CallRail's Lead Tracking tier is $50/month for 5 local numbers and 250 minutes, per each vendor's own pricing page.
- Does call tracking pricing stay flat as I use it more?
- No, on either published tool. CallRail bills extra numbers, minutes and SMS as metered add-ons past the included allowance, auto-billed the following month. WhatConverts works the same way once its usage credit is exhausted. Budget for the base tier plus real usage, not only the sticker price.
- Why doesn't Invoca publish a price?
- Invoca's own pricing page gates every tier, from its entry Pro plan through Enterprise and Elite, behind a demo request. That's consistent with its enterprise-first feature set: SSO, sandbox environments and bulk number allotments reserved for its higher tiers rather than a self-serve small-business plan.
- Do these tools track form and chat leads, not only calls?
- It depends on the tier. WhatConverts' entry Call Tracking plan is call-only; form and chat tracking are separate. CallRail's page does not detail form/chat tracking inclusion by tier in what it publishes. Check the specific plan's feature list before assuming multi-channel tracking is bundled.