How much does ActiveCampaign cost with the CRM?
Your contact count sets the plan price, and the sales pipeline sits in a CRM add-on. Price both before you compare.
The short answer
- ActiveCampaign's price depends on your contact count and your plan. Its pricing page shows the figures in a calculator, so there is no single list price to quote.
- ActiveCampaign sells its sales pipeline and sales automation as enhanced CRM add-ons, called Pipelines and Sales Engagement, as listed on activecampaign.com/pricing in September 2026.
- ActiveCampaign's plans include 1 user on Starter and Plus, 3 on Pro and 5 on Enterprise, checked September 2026. Seat count is a second cost driver for any sales team.
- SalesCrew Core costs $299 a month with unlimited seats and the CRM, inbox and cadences included, so contact count and headcount don't move the price.
Three things set your ActiveCampaign bill
ActiveCampaign prices like an email marketing platform. You pick a plan, then the price scales with how many contacts you store. A list of 2,500 and a list of 25,000 sit on very different lines of the same plan.
The CRM is the second line. ActiveCampaign's pricing page lists its sales features as enhanced CRM add-ons: Pipelines and Sales Engagement. Depending on the plan, each add-on is marked as available to buy or included. If you want deals, stages and sales automation, that add-on belongs in your quote.
Users are the third line. Starter and Plus include 1 user, Pro includes 3 and Enterprise includes 5. Once your sales team passes that number, you're paying for more seats as well as more contacts.
ActiveCampaign plans, users and CRM add-ons
Read on ActiveCampaign's own pricing page. Prices load in its calculator by contact count, so none are shown here.
| Plan | Users included | Sales pipeline and sales automation | Price basis |
|---|---|---|---|
| Starter | 1 | Enhanced CRM add-on, per the pricing page | By contact count |
| Plus | 1 | Enhanced CRM add-on, per the pricing page | By contact count |
| Pro | 3 | Enhanced CRM add-on, per the pricing page | By contact count |
| Enterprise | 5 | Enhanced CRM add-on, per the pricing page | By contact count, or custom |
| SalesCrew Core (our product) | Unlimited | Included: pipeline, inbox, cadences, data bank | $299 a month, flat |
ActiveCampaign plan structure checked on activecampaign.com/pricing, September 2026. Disclosure: SalesCrew is our product.
How to price ActiveCampaign for a sales team
Start with your real contact count, then add a year of growth. Pick the plan that covers your automation needs and read the price in the calculator. Next, add the CRM add-on that holds the pipeline. Last, count everyone who will work deals and check that the plan covers them.
Run that sum at today's size and at twice your list. Contact-based pricing is fair while your list is small. It climbs as your list grows, even when your deal count stays flat.
What a flat-priced CRM looks like instead
SalesCrew prices by plan, not by contacts or seats. Core is $299 a month, or $2,990 a year, with unlimited seats. It includes the pipeline, the unified inbox, multi-step cadences on your own mailbox pool and the data bank. AI drafts and summaries run within a fair-use allowance.
If you bring your own Anthropic key, BYOK is $99 a month and your AI allowance isn't consumed. Compare the tiers on the pricing page, or read per-seat vs flat CRM pricing.
Quote the plan and the CRM add-on together
Questions
- Is the CRM included in ActiveCampaign's plans?
- ActiveCampaign lists its sales features as enhanced CRM add-ons, called Pipelines and Sales Engagement, on its pricing page as read in September 2026. Whether each add-on is available or already included depends on the plan you pick. Price the add-on together with the plan before you compare ActiveCampaign with a standalone CRM.
- How many users does ActiveCampaign include?
- ActiveCampaign's pricing page lists 1 user on Starter and Plus, 3 users on Pro and 5 users on Enterprise, checked September 2026. A sales team of 6 is already past every listed plan's included users. Ask ActiveCampaign what extra users cost before you sign.
- Why can't I find a single ActiveCampaign price?
- ActiveCampaign sets each plan's price by the number of contacts you store. Its pricing page loads the figures in an interactive calculator, so the price you see depends on the contact count you enter. Enter your real list size, plus the growth you expect this year.
- What does a CRM with outbound cost on SalesCrew?
- SalesCrew Core is $299 a month with unlimited seats. It includes the CRM, the unified inbox, cadences on your own mailbox pool and the data bank. The price doesn't change with your contact count or your headcount. Annual billing on Core is $2,990 a year.