What does GoHighLevel white label cost?
The branded web app comes with every plan from $97 a month. A branded mobile app is $497 a month more, and SaaS mode needs Agency Pro.
The short answer
- GoHighLevel white label starts on its Starter plan at $97 a month, as of September 2026. Every plan lets you connect custom domains and white-label the desktop web app.
- GoHighLevel's white label mobile app is an add-on at $497 a month, and it's included only in the custom-priced Enterprise plan.
- GoHighLevel's Starter plan allows 3 sub-accounts, so an agency with more than three clients needs Unlimited at $297 a month or Agency Pro at $497 a month.
- Selling GoHighLevel as your own software, with SaaS mode and marked-up rebilling, takes the Agency Pro plan at $497 a month.
Why the white label price depends on what you brand
You'll see "white label" used for three different things. First, there's the web app your clients log in to. GoHighLevel covers that on every plan: your domain, your logo, your branding on the desktop app.
Second, there's the phone app. That's the $497 add-on, and it's where most of the cost jumps. If your clients live on their phones, budget for it from day one.
Third, you can resell the software as your own product. That needs SaaS mode, which comes with Agency Pro. Your real white-label price is the plan that fits your client count, plus the add-ons for the parts you brand.
GoHighLevel plans and white-label add-ons
Read on GoHighLevel's own pricing page.
| Plan or add-on | Price | What it adds for white label |
|---|---|---|
| Starter | $97/month or $970/year | 3 sub-accounts; custom domains; white-label desktop web app |
| Unlimited | $297/month or $2,970/year | Unlimited sub-accounts; rebill phone and email at cost |
| Agency Pro | $497/month or $4,970/year | SaaS mode; automated sub-account creation; rebill with markup |
| Enterprise | Custom pricing | White label mobile app included |
| White label mobile app (add-on) | $497/month | Your brand on the mobile app |
| Branded Client Portal App (add-on) | $49/month per sub-account | A branded client portal app |
Prices checked on gohighlevel.com/pricing, September 2026. Usage for phone, SMS, email and AI is billed on top.
How to price it for your agency
Start with your client count. Up to three clients fits Starter. Past that, Unlimited is the floor. Then decide whether clients need the branded mobile app, and whether you plan to resell the software with your own markup.
Next, add usage. Phone numbers, texts and email sends are billed separately. Work out whether you'll rebill them to clients at cost or at a markup, since only Agency Pro allows the markup.
If what you resell is sales and outbound, SalesCrew takes a different shape. Each client gets their own instance with a separate database, their own subdomain, and your name, logo and theme on it. Snapshots let you copy a working setup to the next client. Seats are unlimited on every tier, and the Agency tier is $1,200 a month with the marketing module, marketplaces and every agent included.
Price the add-ons before you quote a client
Questions
- Is GoHighLevel white label included in every plan?
- The desktop web app is. GoHighLevel's pricing FAQ says you can connect custom domains and white-label the desktop web app, so clients see your logo when they log in. The white-label mobile app is a separate add-on at $497 a month, and it's included in the Enterprise plan, as of September 2026.
- How much is the GoHighLevel white label mobile app?
- GoHighLevel lists the white label mobile app as an optional add-on at $497 a month, checked on its pricing page in September 2026. Enterprise plan customers get it included. A separate Branded Client Portal App is listed at $49 a month per sub-account.
- What does GoHighLevel SaaS mode cost?
- SaaS mode comes with the Agency Pro plan at $497 a month, or $4,970 a year, as of September 2026. It lets you sell subscriptions from your own website, create client accounts automatically and rebill phone and email usage with a markup.
- Are there usage fees on top of the GoHighLevel plan?
- Yes. GoHighLevel's pricing FAQ says the subscription covers the platform, and phone numbers, SMS, email sends and premium AI are billed by usage. On the Unlimited plan you can rebill phone and email at cost, and on Agency Pro you can add a markup.