Sending · 15 min · reviewed 2026-10-13
How do I build a multi-step sales cadence in SalesCrew?
Write the steps as a sequence in Outreach, get it approved, then launch a campaign that sends it to a frozen segment through your mailbox pool. Each step waits the days you set, and a reply pauses that contact.
What you will need
- A saved segment of the people you want to reach. See the how-to on freezing a segment.
- One or more mailboxes in the sending pool, each with a daily cap.
- A manager or admin to approve the sequence, if that isn't you.
Steps
- 1
Step 1
In SalesCrew, open Outreach → Sequences and click New sequence. Name it for the offer and the audience, and pick how many Follow-ups it has: none, or up to 5 follow-ups (6 emails with the launch).
- 2
Step 2
Each step has its own Channel, Subject and Body. The Live preview shows how the email reads as you type. Click Add follow-up for another step, or the bin icon to remove one.
- 3
Step 3
Set each follow-up's Wait days. That's the gap after the step before it. New follow-ups start on the default rhythm (day 0, 5, 8, 13, 18, 23 from the launch), and you can change any of them.
- 4
Step 4
Click Submit for approval. A manager opens the sequence and clicks Approve. One approval covers every step.
- 5
Step 5
Open Outreach → Campaigns and click New campaign. The wizard has five steps.
- 6
Step 6
Audience: pick your segment. Sequence: pick the approved sequence.
- 7
Step 7
Sending: set Send provider to Mailbox pool. SalesCrew spreads the sends across your mailboxes under each one's daily cap.
- 8
Step 8
Schedule: choose Start (now, a date and time, or a day) and the Daily volume. Review, then click Launch campaign.
Common errors
- The sequence shows a status in brackets
- the picker marks any sequence that isn't approved yet. Ask a manager to open it and click Approve.
- Fewer people than the segment shows
- launch freezes the audience and drops suppressed contacts and anyone in cooldown. That's the guardrail doing its job.
- Add follow-up is greyed out
- the sequence already has 6 emails, the most it can have.
- A step can't be removed
- a campaign has already sent it. You can still remove the follow-ups that haven't gone out.
- Sends stop partway through the day
- every mailbox reached its daily cap. The rest go out the next day, or add a mailbox.
How you know it worked
The campaign page shows the frozen audience count and the first step's sends queued. The next step runs after its wait days. Ask your assistant to run pool_status for the campaign to see queued, sent and bounced counts.
Where this goes in SalesCrew
Outreach → Campaigns → the new campaign shows its frozen audience and its first sends queued. In your own workspace the same how-to opens beside the field, with your callback URLs filled in.