Best CRMs for PPC agencies
A PPC agency's CRM job is tracking what campaigns actually convert to. Compared on price, client-reselling fit, and how much setup each one needs.
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GoHighLevel wins for a PPC agency that wants to resell a bundled CRM and communication platform to clients as part of the retainer. Attio wins instead for a lean PPC shop that just wants to track its own leads without paying for marketing automation it won't use.
The short answer
- GoHighLevel starts at $97/month with unlimited users, and its Unlimited and Agency Pro tiers support client rebilling, per gohighlevel.com/pricing.
- Attio's free plan covers up to 3 seats with AI features and an MCP server included, a lean starting point for tracking campaign-generated leads, per attio.com/pricing.
- HubSpot's Professional tier is $90/seat/month (annual) plus a one-time $1,500 onboarding fee, more infrastructure than a PPC-only agency may need, per hubspot.com/pricing/sales.
PPC agency CRM options compared
| CRM | Starting price | Client rebilling | Setup depth | Best for | Not for |
|---|---|---|---|---|---|
| GoHighLevel | $97/mo (Starter) | Yes, on Unlimited and Agency Pro | Moderate, more to configure | A PPC agency reselling a bundled platform as part of the service | An agency that just wants a simple lead tracker |
| HubSpot | Free (2 users) to $150/seat/mo | Not offered | Higher, plus paid onboarding at Professional+ | A broader marketing agency where PPC is one of several services | A PPC-only shop wanting to avoid setup and onboarding costs |
| Attio | Free (up to 3 seats) | Not offered | Low, quick to set up | A lean PPC shop tracking campaign leads without extra overhead | An agency wanting deep marketing automation bundled in |
Figures checked on gohighlevel.com/pricing, hubspot.com/pricing/sales and attio.com/pricing, September 2026.
What each one actually fits
GoHighLevel
Fits a PPC agency whose retainer includes more than ad management, calling, SMS, booking pages, sold to clients as a bundled package under the agency's own brand. Not for: an agency that only runs paid campaigns and doesn't want to manage a client-facing platform on top of that.
HubSpot
Makes the most sense for an agency running PPC as one piece of a broader marketing service, where the CRM also needs to handle nurture emails, landing pages, or deeper reporting. The onboarding fee and per-seat cost are harder to justify for a PPC-only shop. Not for: a lean agency that just needs a lead tracker.
Attio
The lightest option: track leads from campaigns, move them through a pipeline, and use the free tier's AI features and MCP server if useful, without paying for marketing automation a PPC-only agency won't use. Not for: an agency wanting to resell the CRM to clients as part of its service.
How to choose
Choose GoHighLevel if you resell a bundled platform as part of your service. Choose HubSpot if you're a wider marketing agency and PPC is one of several services. Choose Attio if you're a lean PPC shop that wants to track campaign leads with little overhead.
Keep ad spend and performance reports in your reporting tool. The CRM's job is the business side: tracking where each lead came from and whether it closed.
Questions
- Does a PPC agency need a CRM that connects to ad platforms directly?
- None of the three compared here are built specifically around ad-platform reporting; that's usually a separate marketing dashboard or reporting tool. What a PPC agency needs from its CRM is a place to track leads generated by campaigns and whether they close, which all three handle.
- Can I resell this CRM to my PPC clients as part of the service?
- GoHighLevel is built for that model specifically, with rebilling support on its Unlimited and Agency Pro tiers, per gohighlevel.com/pricing. HubSpot and Attio are built for your own internal use rather than client resale.
- What's the cheapest way to track campaign leads for a small PPC agency?
- Attio's free plan covers up to 3 seats with AI features and an MCP server included, a reasonable starting point before an agency needs anything more elaborate.
- Is HubSpot worth it for a PPC agency specifically?
- It depends on whether you also run marketing automation, landing pages or nurture sequences alongside the paid campaigns. If PPC is the whole service, a lighter tool is probably enough; HubSpot's depth pays off more when the agency's own marketing stack is broader.