Best CRMs for PPC agencies
A PPC agency's CRM job is tracking what campaigns actually convert to. Compared on price, client-reselling fit, and how much setup each one needs.
GoHighLevel wins for a PPC agency that wants to resell a bundled CRM and communication platform to clients as part of the retainer. Attio wins instead for a lean PPC shop that just wants to track its own leads without paying for marketing automation it won't use.
The short answer
- GoHighLevel starts at $97/month with unlimited users, and its Unlimited and Agency Pro tiers support client rebilling, per gohighlevel.com/pricing.
- Attio's free plan covers up to 3 seats with AI features and an MCP server included, a lean starting point for tracking campaign-generated leads, per attio.com/pricing.
- HubSpot's Professional tier is $90/seat/month (annual) plus a one-time $1,500 onboarding fee, more infrastructure than a PPC-only agency may need, per hubspot.com/pricing/sales.
PPC agency CRM options compared
| CRM | Starting price | Client rebilling | Setup depth | Best for | Not for |
|---|---|---|---|---|---|
| GoHighLevel | $97/mo (Starter) | Yes, on Unlimited and Agency Pro | Moderate, more to configure | A PPC agency reselling a bundled platform as part of the service | An agency that just wants a simple lead tracker |
| HubSpot | Free (2 users) to $150/seat/mo | Not offered | Higher, plus paid onboarding at Professional+ | A broader marketing agency where PPC is one of several services | A PPC-only shop wanting to avoid setup and onboarding costs |
| Attio | Free (up to 3 seats) | Not offered | Low, quick to set up | A lean PPC shop tracking campaign leads without extra overhead | An agency wanting deep marketing automation bundled in |
Figures checked on gohighlevel.com/pricing, hubspot.com/pricing/sales and attio.com/pricing, September 2026.
What each one actually fits
GoHighLevel
Fits a PPC agency whose retainer includes more than ad management, calling, SMS, booking pages, sold to clients as a bundled package under the agency's own brand. Not for: an agency that only runs paid campaigns and doesn't want to manage a client-facing platform on top of that.
HubSpot
Makes the most sense for an agency running PPC as one piece of a broader marketing service, where the CRM also needs to handle nurture emails, landing pages, or deeper reporting. The onboarding fee and per-seat cost are harder to justify for a PPC-only shop. Not for: a lean agency that just needs a lead tracker.
Attio
The lightest option: track leads from campaigns, move them through a pipeline, and use the free tier's AI features and MCP server if useful, without paying for marketing automation a PPC-only agency won't use. Not for: an agency wanting to resell the CRM to clients as part of its service.
When none of these is the answer
A PPC agency running campaigns for one or two clients with a handful of leads a month doesn't need a CRM yet. A spreadsheet tracking lead source and outcome covers that scale fine, and none of these tools pay for themselves at that volume.
None of the three compared here connect directly to ad platform spend and performance data; that's a separate reporting layer most PPC agencies run alongside, not instead of, their CRM.
Questions
- Does a PPC agency need a CRM that connects to ad platforms directly?
- None of the three compared here are built specifically around ad-platform reporting; that's usually a separate marketing dashboard or reporting tool. What a PPC agency needs from its CRM is a place to track leads generated by campaigns and whether they close, which all three handle.
- Can I resell this CRM to my PPC clients as part of the service?
- GoHighLevel is built for that model specifically, with rebilling support on its Unlimited and Agency Pro tiers, per gohighlevel.com/pricing. HubSpot and Attio are built for your own internal use rather than client resale.
- What's the cheapest way to track campaign leads for a small PPC agency?
- Attio's free plan covers up to 3 seats with AI features and an MCP server included, a reasonable starting point before an agency needs anything more elaborate.
- Is HubSpot worth it for a PPC agency specifically?
- It depends on whether you also run marketing automation, landing pages or nurture sequences alongside the paid campaigns. If PPC is the whole service, a lighter tool is probably enough; HubSpot's depth pays off more when the agency's own marketing stack is broader.