Run cold email from inside your CRM
Cadences send through a pool of your own mailboxes, capped per mailbox and per domain. Replies land beside the deals they turn into.
Want to see it first? Book a demo
- Sends from your own mailboxes
- Suppression checked at send
- Unlimited seats on every plan
The short answer
- SalesCrew runs cold email inside the CRM. A cadence sends each step through the mailbox pool, which spreads your audience across your own connected mailboxes under per-mailbox and per-domain daily caps, and writes every send against the contact it went to.
- Replies come back over IMAP into the SalesCrew unified inbox. A reply pauses the cadence for that contact, gets a label, and a positive answer becomes a deal on the same pipeline board.
- Bounces, complaints and unsubscribes write straight to the suppression list, so the next audience you freeze is already cleaner than the last.
- Cold email on the mailbox pool is part of SalesCrew Core at $299 a month, with unlimited seats.
Why the sender belongs in the CRM
With a separate sending tool, you keep two contact lists, two unsubscribe lists and two reply inboxes. Each one has to be synced back before your pipeline tells the truth. When the sync lags, someone emails a contact who opted out yesterday.
SalesCrew keeps one copy of each. The audience comes from the data bank, the sends go out from your own mailboxes, and the reply is threaded on the contact record. Your pipeline board and your campaign report read the same rows, so they always agree.
From audience to deal in six steps
What happens to a campaign, and what you see at each point.
- 1
Define the audience
An ICP describes who counts, and a segment turns it into rows from the data bank. You can load a list by CSV import first: map the columns, tag the batch, and existing contacts are filled in, never overwritten.
- 2
Freeze it with suppression applied
Freezing snapshots the list and removes anyone who unsubscribed, bounced or was added to suppression by hand. The count you see is the count that sends.
- 3
Review the copy and the numbers
You see every cadence step, the wait between steps and the mailboxes in the pool before anything goes out. An agent can draft the steps, and its draft waits for you.
- 4
Send through the mailbox pool
The pool rotates across your connected Gmail, Outlook or cPanel mailboxes. Each mailbox and each domain has a daily cap, a cooldown stamp follows every send, and suppression is checked again at the moment of sending.
- 5
Catch the reply
IMAP brings the reply into the unified inbox. Rules label it first, a model labels what the rules miss, and the cadence for that contact pauses automatically.
- 6
Turn a yes into a deal
A positive reply becomes a deal on your pipeline board after a person approves it. Every send, bounce and label is logged with the actor named.
What you configure
The objects behind a campaign, and the guardrail on each.
| Object | What you set | Guardrail |
|---|---|---|
| ICP | Titles, company size, industry, geography | One definition drives both sourcing and reporting |
| Segment | The filtered rows drawn from the data bank | Frozen before sending, with suppression applied at freeze |
| Suppression list | Unsubscribes, bounces, complaints, manual entries | Checked at freeze and again at send time |
| Cadence | Steps, wait days and the copy for each step | At least three days between touches per contact, plus a per-cadence cap |
| Mailbox pool | Your connected mailboxes and their sending domains | Daily caps per mailbox and per domain, with cooldown stamps |
| Send provider | The mailbox pool, or the Salesforce send path | Chosen per campaign; either way sends are logged in SalesCrew |
| Send window | Business hours in the recipient's terms | A step whose timer expires at 2am waits for the morning |
| Agent policy | Which classes run in auto and which wait | External sends are review by default; pausing on reply is auto |
What you approve and what runs on its own
You approve the copy. You also approve the first deals created from positive replies. The default policy lets that class move to auto after a clean week, and you decide when it does.
Pausing a cadence on reply and suppressing on a bounce or an unsubscribe run on their own. Those are the actions you'd always want, so the product doesn't ask.
Consent and the legal basis for each list sit with you and your counsel, under CAN-SPAM, the GDPR or CASL. SalesCrew enforces the machinery: suppression, opt-out handling and the send window. If you warm mailboxes in Instantly, SalesCrew mirrors that sender and domain registry, so a new mailbox joins the pool with a low cap while it ramps.
Questions
- Can I send cold email from my CRM instead of a separate tool?
- Yes. In SalesCrew a cadence sends each step through the mailbox pool, which spreads the audience across your own connected mailboxes. Sends, bounces, unsubscribes and replies are all written to the same database as your contacts and deals, so there is nothing to sync back.
- What happens if someone replies to step one?
- The cadence pauses for that contact on its own, because pausing on reply runs in auto by default. The reply lands in the unified inbox with a label. If it is a yes, a deal is created on your pipeline board once a person approves it.
- How many emails does each mailbox send a day?
- You set the number. Each mailbox and each sending domain carries its own daily cap, and the pool stamps a cooldown after every send. On top of that, a contact never gets two touches less than three days apart, and nothing sends outside the business-hours window.
- Can an agent run the whole campaign?
- An agent can build the audience, draft the steps and label the replies. Every external send waits in the approval queue by default, so you read the copy before it goes. One kill switch on the Agents page stops every agent at once.
- Which plan includes cold email?
- Core at $299 a month includes cadences on the mailbox pool, the data bank and the unified inbox, with unlimited seats. The trial runs 14 days and needs a card.
Send your next campaign from the CRM
Core is $299 a month with unlimited seats, and cadences on your own mailboxes are included.
Want to see it first? Book a demo