Bing search data next to your pipeline
Paste one API key and SalesCrew collects Bing clicks and impressions on a schedule, into the database that already holds your deals.
- Read-only collector
- One API key
- Lands in your own database
The short answer
- SalesCrew connects to Bing Webmaster Tools with a read-only collector into the marketing module. It reads clicks and impressions on a schedule and writes them into your own instance.
- Setup is one key. Bing Webmaster Tools issues an API key to the site owner, and SalesCrew stores it in Supabase Vault, where it's never displayed again.
- Bing rows sit in Marketing → Search beside Google Search Console rows, so you can see which pages earn search clicks on each engine and which of those visitors became leads.
Mechanism
A key in, search rows out, on a schedule.
| What | Mechanism | Direction | Objects | Status |
|---|---|---|---|---|
| Clicks and impressions | Read-only collector against the Bing Webmaster API | Inbound | Marketing search tables | Available |
| Credential | API key stored in your instance's Supabase Vault | None | Integration keys | Available |
| Search view | Marketing → Search, Bing beside Google rows | Internal | Marketing tables | Available |
| On-demand pull | marketing_pull and marketing_pull_status | Internal | Collector runs | Available |
| Freshness check | marketing_freshness per source | Internal | Collector runs | Available |
| Agent access | seo_stats and marketing_breakdown over MCP | Outbound | Marketing tables | Available |
Mechanisms read from the SalesCrew integration table, September 2026. Microsoft's Bing Webmaster documentation is the authority on API quotas and data delay.
Setup
Two minutes if you already own the site in Bing Webmaster Tools.
- 1
Generate the key in Bing
Sign in to bing.com/webmasters as the site owner, open Settings → API access and choose Generate API key. Copy it without spaces.
- 2
Paste it into SalesCrew
Settings → Other keys → Bing Webmaster → Set key. Save, then run Test connection. It should list your sites.
- 3
Wait for the next pull
Marketing → Search shows Bing rows after the next scheduled pull. Run marketing_pull if you want them now.
- 4
Read it with Google beside it
Filter the search view by page to see Google and Bing clicks together, then open the leads that came from that page.
Questions
- What does SalesCrew need from Bing Webmaster Tools?
- One API key. You generate it under Settings → API access in Bing Webmaster Tools and paste it into SalesCrew under Settings → Other keys → Bing Webmaster. Test connection returns your site list.
- Does the collector change anything in my Bing account?
- No. It's a read-only collector. It reads clicks and impressions into your own SalesCrew database and leaves your sites, sitemaps and settings exactly as you set them.
- Why track Bing when Google Search Console exists?
- Bing sends its own clicks from its own searchers, so it earns its own row. With both collectors on, Marketing → Search shows Google and Bing rows side by side for the same pages.
- Which plan includes the marketing module?
- Agency, at $1,200 a month, carries the marketing module with marketplaces, data sources and every agent. Seats are unlimited on every tier.
See which Bing clicks turned into leads
One key, one read-only collector, and search rows in the same database as your deals.