SSalesCrew

Marketing data · 5 min · reviewed 2026-09-06

How do I connect Bing Webmaster Tools to a CRM?

Bing Webmaster Tools has a simple API key. Generate it under Settings → API access in Bing Webmaster, paste it under Settings → Other keys → Bing Webmaster, and Bing clicks and impressions join the Marketing page.

What you will need

  • Owner of the site in https://www.bing.com/webmasters.

Steps

  1. 1

    Step 1

    In Bing Webmaster open Settings (gear) → API access → Generate API key. Copy it.

  2. 2

    Step 2

    In SalesCrew: Settings → Other keys → Bing Webmaster → Set key. Paste. Save. Test.

Common errors

Invalid key
copied with spaces, or generated for a different account.

How you know it worked

Test connection returns the site list. Marketing → Search shows Bing rows after the next pull.

Where this goes in SalesCrew

Settings → Other keys → Bing Webmaster → Test connection. In your own workspace the same how-to opens beside the field, with your callback URLs filled in.

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