Best LinkedIn outreach tools
Sales Navigator finds people. Dripify, Expandi and Waalaxy message them automatically. What each costs and does, checked on vendor pricing pages.
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LinkedIn Sales Navigator wins as the search and list-building layer almost everyone doing LinkedIn outreach at any real volume ends up paying for. On top of it, Expandi or Dripify win for actually sending, because both are cloud-based rather than a browser extension.
The short answer
- LinkedIn Sales Navigator Core costs $119.99/mo, or about $89.99/mo effective on the annual plan ($1,079.88/yr), and includes 50 InMails a month. It is LinkedIn's own product, not automation.
- Dripify prices per LinkedIn account: Basic $39/mo, Pro $59/mo, Advanced $79/mo, billed annually.
- Expandi is a flat $79/mo per seat, billed annually, cloud-based, with a 7-day trial.
- Waalaxy has a free tier capped at three actions a day per action type; its paid Business tier's current price was not confirmed on this pass.
How we compared these
We split this list by job: search and list-building on one side, automated sending on the other. They solve different problems, and most teams use them together. We checked pricing on each vendor's own site in September 2026.
Reply rates and account limits depend on your message, your targeting and the age of the account, as much as on the tool that sends the message.
LinkedIn outreach stack pricing
| Tool | Job | Starting price | Automation risk |
|---|---|---|---|
| LinkedIn Sales Navigator | Search, filtering, InMails | $119.99/mo (~$89.99/mo annual) | None; it is LinkedIn's own product, no automated sending |
| Expandi | Automated connection requests and messages | $79/mo/seat (annual) | Lower observed risk; cloud-based |
| Dripify | Automated connection requests and messages | $39/mo (Basic, annual) | Lower observed risk; cloud-based |
| Waalaxy | Automated connection requests and messages | Free tier; paid price not confirmed | Browser extension; observed risk profile differs from cloud tools |
Figures checked on each vendor's own pricing page, September 2026. 'Automation risk' reflects the general distinction between cloud-based and browser-extension tools, not a controlled test.
The field, ranked
1. LinkedIn Sales Navigator
The deepest search on this list: filters by title, seniority, company size, tech stack and more. Best for: building the target list before any automation tool touches it. Not for: sending messages on autopilot; it does not do that.
2. Expandi
Cloud-based automated sending, priced per seat, built for teams running multiple LinkedIn accounts. Best for: an agency or sales team automating outreach for several people at once. Not for: a single low-volume user; $79/mo per seat is steep for one account.
3. Dripify
Cloud-based sending, priced per LinkedIn account, and cheaper than Expandi at the entry tier. Best for: a single rep or small team that wants a lower entry price. Not for: anyone who also wants email sending in the same tool.
4. Waalaxy
A browser extension with a genuine free tier for testing the category before paying. Best for: someone unsure whether LinkedIn automation is worth it at all. Not for: scaling past the free tier without knowing the current paid price, which was not confirmed here.
How to choose
Start with Sales Navigator if you need to build the list. Choose Expandi if you run several LinkedIn accounts and want cloud sending per seat. Choose Dripify if you're one rep who wants a lower entry price. Choose Waalaxy if you want to test the idea on a free tier first. Automation pays off once your volume is more than one person can send by hand.
Questions
- Is Sales Navigator the same category as Dripify or Expandi?
- No. Sales Navigator is LinkedIn's own paid search and list tool, and it does not send messages for you. Dripify, Expandi and Waalaxy send connection requests and messages from your LinkedIn account. That's a different job with a different risk.
- Do I need Sales Navigator to use an automation tool?
- No, but many teams use both: Sales Navigator to build a precise list with its advanced search filters, then an automation tool to work that list. The automation tools do not include Sales Navigator's search depth on their own.
- What's the real cost of a LinkedIn outreach stack?
- Sales Navigator Core runs $119.99/mo, or roughly $89.99/mo effective on the annual plan, per seat. Add an automation tool at $39 to $79/mo per seat on top, and a real outreach setup for one person runs $130 to $200 a month before any lead database or CRM.
- Which is the actual reply-rate driver: the tool or the message?
- The message. None of these tools write good copy for you; they automate sending whatever you configure. A mediocre message sent perfectly on schedule still gets a mediocre reply rate. Tool choice affects volume and risk, not persuasiveness.