monday CRM automation and integration limits

Standard gives you 250 custom automations a month, Pro 25,000. The jump between them decides which plan a busy pipeline needs.

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The short answer

  • monday CRM Standard includes 250 custom automations a month and Pro includes 25,000, per monday.com/crm/pricing in September 2026.
  • monday CRM Basic lists no custom automation allowance, and Ultimate lists enterprise-scale automations plus 25,000 API calls a day.
  • monday.com's main pricing table counts integration actions in their own pool: 250 a month on Standard, 25,000 on Pro, and one shared pool of up to 250,000 on Enterprise.
  • SalesCrew prices per instance with unlimited seats, and every tier includes cadences, outbound webhooks and 140+ MCP tools.

Why 250 a month runs out fast

An allowance of 250 sounds like a lot until you count what one lead does. A form fill creates an item, assigns an owner, sends a notice and sets a due date. If each of those is its own automation step, one lead can use several actions.

Run that on 60 inbound leads a month and Standard is close to full before you add follow-up reminders or stage alerts. Integrations add their own load. A Gmail or calendar sync that fires on every email draws from the integration pool, separate from your automations on monday's main pricing table.

Pro changes the picture. At 25,000 a month, a small team rarely hits the cap. Pro costs $28 a seat a month billed yearly, per monday's CRM pricing page in September 2026.

monday CRM limits by plan

Per monday.com's CRM pricing page, with integration pools from its main pricing table.

PlanPrice per seat (yearly billing)Custom automations a monthIntegration actions
Basic$12, from 3 seatsNone listedNone listed
Standard$17, from 3 seats250250 a month
Pro$28, from 3 seats25,00025,000 a month
Ultimate / EnterpriseBy quoteEnterprise-scale25,000 API calls a day (CRM page); up to 250,000 combined actions a month (main table)
SalesCrew (our product)$299 a month flat, unlimited seatsCadences, webhooks and 140+ MCP tools on every tierOutbound webhooks with deliveries and retries

monday figures checked on monday.com/crm/pricing and monday.com/pricing, September 2026. SalesCrew figures from salescrew.io/pricing.

How to size your plan before you buy

Map one lead from first touch to closed deal. Write down every automation and every integration that fires along the way. Multiply by your monthly lead count, then add the reminders your reps rely on.

Then price the plan that fits, at the headcount you'll have next year. monday sells every paid CRM plan from 3 seats, so the cost of moving from Standard to Pro grows with each person you add. monday CRM's seat rules and what monday CRM costs cover the seat maths.

SalesCrew takes a different shape. Core is $299 a month with unlimited seats, and it includes multi-step cadences, outbound webhooks and an MCP server with 140+ tools. Zapier, Make and n8n connect through those webhooks and the API. See SalesCrew vs monday for the full side-by-side.

Count actions, not automations

One recipe can spend several actions each time it runs. Estimate from the number of steps your busiest workflow fires, or the allowance you picked on day one won't last the quarter.

Questions

How many automations do you get on monday CRM Standard?
monday CRM Standard includes 250 custom automations a month, per monday.com/crm/pricing checked in September 2026. Standard costs $17 a seat a month billed yearly, from 3 seats. A team that logs every inbound lead through an automation can reach 250 inside a month.
Does monday CRM Basic include automations?
monday's CRM pricing page lists no custom automation allowance for Basic, as of September 2026. The first plan with a published allowance is Standard, at 250 a month. Price Standard or Pro if your process depends on automations.
Are monday integration actions counted separately from automations?
On monday.com's main pricing table, yes. As of September 2026 it lists Standard at 250 automation actions and 250 integration actions a month, and Pro at 25,000 of each. Enterprise shares one pool of up to 250,000 automation and integration actions a month.
What is the API limit on monday CRM Ultimate?
monday's CRM pricing page lists 25,000 API calls a day on Ultimate, with enterprise-scale automations, as of September 2026. Ultimate is priced by quote, so the allowance is part of the negotiation.