How to price software plans you resell to clients
Start from what your costs move with, then give each client plan a flat base, a usage limit and a posted overage rate.
The short answer
- Price software plans you resell around the costs that actually move: a flat base for the platform, an included usage limit, and a posted overage rate for anything above it.
- Charge per seat only when your own cost rises per seat. On a platform with unlimited seats, a per-seat plan makes clients share logins and adds no margin.
- Usage costs such as AI credits, texts and calls belong in an included allowance with an overage rate, so one heavy client can't wipe out the margin on the rest.
- SalesCrew includes unlimited seats on every plan and caps AI at a hard stop, so an agency's cost per client is known before it sets a plan price.
List your cost drivers before you pick a price
Every plan you sell sits on top of your own bill. Before you set a price, write down what that bill moves with. Some costs are flat per client. Some rise with usage. A few rise with seats. Each kind needs a different line in your plan.
Agencies that price first and check costs later tend to find out in month three. One client sends twice the volume of the others, and the flat price that looked generous now loses money. You avoid that by matching each line of the plan to one line of your bill.
Match each plan line to the cost it covers
The three lines most resold software plans need, and what goes on each.
| Plan line | Covers | How to price it | Common mistake |
|---|---|---|---|
| Flat base | The platform fee per client and your setup time | Your cost per client plus the margin you need | Pricing it per seat when your cost is flat |
| Included usage | AI credits, sends or calls up to a set amount | Fold the expected amount into the base price | Leaving usage unlimited |
| Overage rate | Usage above the included amount | Your unit cost plus a margin, posted up front | Deciding the rate after the first big bill |
| Managed tier (optional) | Your team doing the work inside the tool | Hours per month at your service rate | Bundling it into the base so nobody sees its value |
Keep usage costs from eating the margin
Usage is where resold plans lose money. A client who drafts every reply with AI costs more than one who drafts none. If both pay the same flat price, the light user pays for the heavy one, and you carry the risk in between.
Put a number on the included usage and a price on the rest. Tell the client when they reach 80% of the allowance, before the overage starts. That warning turns an angry invoice into an upgrade conversation.
What your cost looks like on SalesCrew
A SalesCrew plan is one flat price with unlimited seats, so seats never enter your cost. Core is $299 a month and includes a fair-use AI allowance of about 5,000 model calls. AI alerts at 80% and stops at 100%, while the manual paths keep working. More credits cost $10 for 1,000.
Two add-ons change the maths. BYOK at $99 a month runs AI on the client's own key and leaves the allowance untouched. Point-in-time recovery is $120 a month. Each client also sits in its own database, so one client's usage never shows up on another's bill.
SalesCrew figures to build a client plan on
From the SalesCrew price list, in US dollars.
| Item | Price | What it covers |
|---|---|---|
| Core plan | $299 a month | CRM, inbox, cadences, data bank, MCP, unlimited seats, about 5,000 AI calls |
| Core, annual | $2,990 a year | The same plan on a yearly term |
| AI top-up | $10 per 1,000 credits | Usage above the allowance |
| BYOK add-on | $99 a month | The client's own AI key; allowance not used |
| Point-in-time recovery | $120 a month | Restore the client's database to a past moment |
SalesCrew prices from salescrew.io/pricing, September 2026.
Don't copy the vendor's plan names
Questions
- Should I charge clients per seat for software I resell?
- Charge per seat only if your own cost rises per seat. If the platform you resell has unlimited seats, a per-seat price makes clients ration logins, and you earn nothing extra for it. A flat plan with an included usage limit tracks your real cost more closely.
- How many plans should an agency offer clients?
- Two or three. One plan leaves no room to upsell, and five turns the sales call into a spreadsheet review. Most agencies sell a base plan, a plan with more usage and one managed tier where your team does the work.
- How do I price overage on a resold plan?
- Post the overage rate before the client signs, and set it above your own cost for the same unit. If AI credits cost you $10 for 1,000, your overage should cover that plus the time to watch it. A surprise overage bill loses a client faster than a price rise.
- Can a client bring their own AI key on a resold plan?
- Yes, on SalesCrew. The BYOK add-on is $99 a month and lets the client's own Anthropic key run AI features without using the allowance. That moves the biggest variable cost off your books, so the plan can be priced flat.